CRO (Conversion Rate Optimization) Analyst

Job ID 2024-6968

Marketing Los Angeles, California United States


Description

We are seeking a skilled and detail-oriented CRO Analyst to join our team reporting to the Head of CRO. In this role, you will be part of the team driving growth of Internet Brands’ legal business vertical and will be responsible for analyzing various aspects of our websites, landing pages, forms, chat experiences, and online marketing campaigns to improve conversion rates and overall user experience.
 
This role offers an exciting opportunity to make a significant impact on our online presence and profitability while delivering exceptional experiences to our clients and customers. If you are passionate about digital marketing, optimizing experiences, and are a data-driven marketer, we would love to hear from you.
 
Key Responsibilities:
- Data Analysis and Reporting: Analyze website traffic, user behavior, and conversion data to identify areas for improvement. Regularly report on key metrics and insights.
- Customer & Market Research: Conduct user testing and market research to understand customer journey, customer experience, industry trends and competitor strategies.
- A/B Testing and Optimization: Design and coordinate with project managers to launch A/B or multivariate tests to optimize website and campaign performance. Analyze test results and make data-driven recommendations.
- User Experience Enhancement: Work closely with the web design and development teams to implement user experience enhancements.
- Collaboration: Collaborate with marketing, sales, product and development teams to deploy and measure CRO tests successfully and efficiently.
- Continuous Learning: Stay updated with the latest tools, technologies, and best practices in CRO and digital marketing. 
 
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, or a related field
- 2-5 years experience in CRO, web analytics, and digital marketing
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics, Looker Studio)
- Experience with A/B testing tools and methodologies (e.g., Adobe Target,  Convert.com, A/B Tasty)
- Knowledge of SEO, PPC, and digital marketing strategies
- Excellent communication and teamwork skills
- Creative problem-solving abilities
- Detail-oriented with a strong focus on quality and accuracy
 
Preferred Skills:
- Certification in Google Analytics or similar tools
- CRO program or platform certification
- Familiarity with UX/UI design principles
- Knowledge of HTML, CSS, and JavaScript
- Experience in a fast-paced and dynamic business environment

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to start at $65k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
 
About Internet Brands:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.
 
Internet Brands and its wholly-owned affiliates are an equal opportunity employer.
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra