Mindshare Fulcrum | Senior Director - B2B
Mindshare India
Sr. Director-Brand Partnerships – Mindshare, India
Overview of job
Overview of job
Mindshare is an agency of GroupM, world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking to hire a Sr. Director – Brand Partnerships to join us. In this role, you will be leading the alliance and partnerships narrative at Mindshare for a large cluster of brands for the largest FMCG organization in India. An individual with an entrepreneurial mindset capable of building an ecosystem for Mindshare working with teams across various functions like sales, marketing, and media. Deliver ‘first-of-its-kind’ B2B partnerships that drive incremental sales for brands across categories. Develop and deliver digital and off-line strategic partnerships to drive brand advocacy, awareness, and engagement at scale. Direct responsibility of campaign execution liaising with brand teams, internal teams, partners, and other stakeholders.
Reporting of the role
This role will directly report Principal Partner Invention
Level 2 reporting: Head of content
3 best things about the job:
- Chance to work with Top FMCG brands across categories, Top Media House and digital partners.
- Opportunity to get in-depth knowledge and experience in the B2B business
- Cross category learning, In depth training
Responsibilities of the role / Measures of success –
In 3 months:
- Manage existing deals in an efficient and effective manner.
- Build relations with internal and external stakeholders for timely execution of existing deals.
- Over-look day to day operations managed by Hamit Cheema – Manager Content+ for smoother turnaround.
In 6 months:
- Create new age & industry first e-com led models at scale.
- Should be able to lead & manage all processes related to B2B alliances.
- Look at creating multiple key accounts & new revenue-based partnerships.
In 12 months:
- Build best practices for category.
- Deliver new age B2B partnership solutions
- Retain and develop team
What you will need:
- You have a PG/ MBA degree, Marketing, Business Administration preferable.
- You have prior experience in a similar role. Minimum 7+ years of prior experience in alliance and partnership
- You have excellent written & verbal communication skills.
- You thrive in matrix environments and are adept at building relationships with different stakeholders.
- You are passionate and have a quick learning mindset.
About Mindshare
Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.
To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent an