Performance Marketing Specialist

MarketingRemote, United States Austin, Texas


Description

FloSports has led the way in establishing a world-class digital streaming experience for millions of fans, families and athletes of over 25 different underserved sports. Imagine creating a digital platform that unites the casual fan with the most dedicated spectator, both experiencing thrilling live events from around the world with interactive features, real time analytics, powerful broadcast technology and more. Combine that with our unique original sports content ranging from breaking news and expert commentary to feature films, documentaries and multi-episodic series. That’s what FloSports is all about. We have successfully revolutionized the global sports media industry- the result of creating a diverse team of technologists and die-hard wrestlers, creators and devoted cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and casual sports fans… united by a shared passion to delight the underrepresented communities we serve. We are creating a home for underserved sports and we’re looking for people like you to help us!


THE ROLE:

As a crucial member of the FloSports’ Digital Marketing team, the Performance Marketing Specialist will be responsible for driving new customer growth through paid media campaigns across all 25 of our sports verticals. This role will own the optimization and execution of campaigns on Facebook and Instagram while collaborating with an external agency on Paid Search and Display.

The position requires expertise in Performance Marketing and a proven track record of working cross-departmentally to deliver against KPIs. The ideal candidate has an analytical mindset, thrives in a fast-paced environment, and is motivated to help us build a culture of testing and optimization within our marketing team. 

 

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Own the execution and day-to-day optimization of full-funnel acquisition campaigns across paid media channels for all FloSports verticals 
  • Monitor and analyze performance data to formulate tactical plans to improve brand awareness, traffic, lead generation, and conversions
  • Collaborate with our  external agency dedicated to paid search, paid social, and display advertisingGather insights on creative performance and create a feedback loop with creative partners to improve future campaigns
  • Manage and optimize paid media monthly and quarterly budgets
  • Collaborate with the MarTech department to develop testing roadmaps to maximize media mix, audience targeting, media placements, and messaging
  • Coordinate multi-channel campaigns with internal Digital marketers 
  • Contribute to the development of digital marketing campaigns as needed

    REQUIRED EXPERIENCE:

    • 3+ years of experience in performance/paid marketing within Google Ads and Facebook Ads
    • Proven ability to work with analytical tools and translate data into actionable insights
    • Thorough understanding of ad attribution and tracking
    • Strong track record of driving growth through testing, measurement, and iteration
    • Experience collaborating with external agencies
    • Team player who can collaborate cross-functionally with both creative and technical teams
    • Self-starter with the ability to adapt in a fast-paced and dynamic environment


    OUR COMMITMENT TO DIVERSITY:

    At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. As such, we are intentional in our hiring practices in an effort to overcome systemic biases we may be blind to. FloSports has adopted the “blind recruiting” process, which aims to open our opportunities up to more candidates, help us be more objective in how we review applicants and mitigate bias in our decision making processes.


    OUR BENEFITS:

    • Recognized two years in a row as a Top Workplace by the Austin-American Statesman
    • Flexibility at work - you can take control of your profession and personal schedule
    • All-hands events hosted twice a year in beautiful Austin, Texas 
    • Annual equity awards for all top performers
    • Competitive and comprehensive medical, dental and vision plans
    • Peace of mind through company-paid short-term disability, long-term disability and life insurance
    • Generous 401(K) company match vested immediately
    • Progressive parental leave policies
    • Unlimited paid time off
    • Hack-a-thons and a full calendar of team-building and social events
    • Free laundry service for all positions that require travel
    • Company donation to youth teams and leagues that our employees coach
    • Stocked snack bar, catered lunch and breakfast tacos every week