Senior Director of Performance Marketing
Description
FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for sports like hockey, track & field, racing, grappling, wrestling, cheer and more, and we are looking for innovative and passionate people like you to help us!
THE ROLE:
As an integral member of the marketing leadership team, you will be responsible for driving new subscriber growth through effective performance marketing strategies and channels. This requires mastery of paid digital marketing channels, as well as a deep understanding of how to reach and engage target audiences across a variety of platforms. You will work closely with cross-functional teams to help develop go-to-market strategies that position FloSports as the essential destination for sports enthusiasts. Additionally, you will lead a growing team of marketers to develop best-in-class performance marketing strategies for FloSports. The position is based in Austin, Texas.
Reporting to the CMO, you should have a data-driven, entrepreneurial mindset and be highly collaborative. Your success in this position will be measured by your ability to build scalable campaign portfolios through cutting-edge ad product expansion, ad on performance versus plan. You are expected to drive growth across different customer segments and sports verticals while maintaining a healthy ROI.
The Senior Director of Performance Marketing role involves overseeing all aspects of the strategic process of channel optimization. This includes developing the performance marketing budget model, setting KPIs and benchmarks, creating experimentation roadmaps and timelines, and reporting performance to senior leadership as well as cross-functional stakeholders. As a leader of a growing team of marketers, you will be responsible for developing best-in-class digital strategies for FloSports, with a focus on driving incremental opportunities for acquisition while improving customer acquisition cost and customer lifetime value through marketing campaigns, experiments, and stretch projects.
RESPONSIBILITIES:
- Collaborate with the broader Marketing team to define growth plans, channel mix, and analyze data and analytics to impact growth goals across customers and partners.
- Design and implement a growth strategy using paid marketing channels to acquire and activate new users in a scalable and efficient way.
- Define and own key performance indicators, tracking performance metrics on a daily and weekly basis and iterating quickly to optimize, proactively detect roadblocks, and course-correct as needed.
- Oversee the refinement of media mix and marketing attribution models to optimize resource allocation and drive growth.
- Lead and mentor a team of growth marketers, while being hands-on with execution, to optimize and maximize efficiency in building out high-velocity growth marketing functions.
- Collaborate with marketing functions (integrated marketing, product marketing, brand, design, and customer support), and other departments (content, strategy, and product) to drive outstanding user experiences and improve our marketing reach and efficiency.
- Develop and lead the strategy for executing data-driven, performance marketing campaigns that align with strategic market moments (seasonality) to reach target audiences.
- Support an agile marketing process by leading rapid experimentation of new channels, campaigns, creative and incentives to build scalable solutions.
KNOWLEDGE, SKILLS AND ABILITIES:
- 8+ years of experience in performance marketing and/or acquisition marketing, managing a large budget in a B2C function.
- 4+ years of experience as a team lead or people manager, prioritizing tasks, motivating the team, and delivering results.
- Demonstrated ability to build and develop high-impact teams, prioritize tasks, motivate team members, and deliver results.
- Proven success in building and executing growth strategies for hyper-growth and scaled companies.
- Deep understanding and a proven track record in programmatic media buying including expertise in search engine marketing, display advertising, paid social, as well as experience in affiliate and mobile marketing.
- Proficiency in marketing analytics, campaign automation and bid optimization tools and platforms. Outstanding communication and presentation skills
- Creative thinking and the ability to innovate in a constantly evolving industry.
- Ability to build consensus and influence across functions and levels.
- BS/BA in Marketing, Marketing Analytics, Computer Science, or related technical field is a plus.
- Previous work experience in subscription-based businesses, technology, media, or sports is a plus.
ABOUT YOU:
- You love customers. Some would even call you, “customer-obsessed.” You enjoy learning what motivates them, how they think, and what they like.
- You have a strong affinity for technology and are highly familiar with marketing technologies. You can quickly learn the technical aspects of our product.
- You are comfortable using data to inform your strategy. You're confident in your ability to evaluate the success or failure of an initiative based on data, and you know how to effectively communicate insights to your leadership and team.
- You are a collaborative leader that drives a culture of relevance, diversity, inclusivity, and excellence for your team.
- You are flexible and adaptable, with the ability to navigate ambiguity. However, you also enjoy establishing structures and processes in a rapidly growing organization.
- You are self-motivated and continuously seek ways to improve efficiencies for you and your team.
- You are a strong team leader and a team player.
OUR COMMITMENT TO DIVERSITY:
At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.
OUR BENEFITS:
- Recognized three years in a row as a Top Workplace by the Austin-American Statesman
- Flexibility at work - you can take control of your profession and personal schedule
- All-hands events hosted once a year in beautiful Austin, Texas
- Annual equity awards for all top performers
- Competitive and comprehensive medical, dental and vision plans
- Peace of mind through company-paid short-term disability, long-term disability and life insurance
- Generous 401(K) company match vested immediately
- Progressive parental leave policies
- Unlimited paid time off
- Hack-a-thons and a full calendar of team-building and social events
- Company donation to youth teams and leagues that our employees coach
- Stocked snack bar, catered lunch and breakfast tacos every week