Performance Marketing Senior Manager
Description
FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for sports like hockey, track & field, racing, grappling, wrestling, cheer and more, and we are looking for innovative and passionate people like you to help us!
THE ROLE:
As a key member of the marketing team, your primary responsibility will be to drive new subscriber growth using effective performance marketing strategies and channels. This will require expertise in paid digital marketing channels, with a particular focus on paid social, paid search, and affiliate marketing in that order. You will collaborate closely with cross-functional teams to develop go-to-market strategies that position FloSports as the go-to destination for sports enthusiasts. Additionally, you will directly contribute to driving growth and developing top-notch digital strategies for FloSports. This position is based in Austin, Texas.
Reporting to the Director, Performance Marketing, you should have a data-driven, entrepreneurial mindset and be highly collaborative. Your success in this position will be measured by your ability to build scalable campaign portfolios through cutting-edge ad product expansion, ad technology, test and learn agenda, and a focus on performance versus plan. You are expected to drive growth across different customer segments and sports verticals while maintaining a healthy ROI.
The role of the Manager, Performance Marketing involves overseeing all aspects of the strategic process of channel optimization. This includes providing directives to our paid media agency for day-to-day campaign execution. Responsibilities include developing the performance marketing budget model, setting KPIs and benchmarks, creating experimentation roadmaps and timelines, and reporting performance to senior leadership and cross-functional stakeholders.
As part of a growing team of marketers, you will be responsible for developing best-in-class paid media strategies for FloSports. The focus will be on driving incremental opportunities for acquisition while improving customer acquisition cost (CAC) and customer lifetime value (LTV) through marketing campaigns, experiments, and stretch projects.
RESPONSIBILITIES:
- Collaborate with our paid media agency to define growth plans, channel mix, and analyze data and analytics to achieve growth goals.
- Plan and oversee the launch of paid media campaigns to acquire and activate new users in a scalable and efficient manner.
- Define and take ownership of key performance indicators (KPIs), monitoring performance metrics daily, weekly, and monthly. Iterate quickly to optimize results, proactively identify obstacles, and make necessary adjustments.
- Contribute to refining media mix and marketing attribution models to allocate resources effectively and drive growth.
- Collaborate with various marketing functions (integrated marketing, product marketing, brand, design, and customer support), as well as other departments (content, strategy, and product) to enhance user experiences and improve marketing reach and efficiency.
- Develop and lead a strategy for executing data-driven, performance marketing campaigns that align with strategic market moments (seasonality) to reach target audiences.
- Support an agile marketing process by conducting rapid experimentation across existing channels, campaigns, creative elements, and incentives to create scalable solutions.
KNOWLEDGE, SKILLS AND ABILITIES:
- 6+ years of experience in performance marketing, managing a large budget in a B2C function.
- Proven success in building and executing growth strategies for hyper-growth and scaled companies.
- Deep understanding of programmatic media buying, specifically paid search, display, and social media platforms.
- Experience with campaign automation and bid optimization tools.
- Strong analytical background and proficiency in rigorous data tools and data-driven decision making.
- Ability to analyze and interpret data, including KPI reports, and translate insights into actionable steps.
- Track record of performance optimization and leading large, cross-functional teams.
- BS/BA in Marketing, Marketing Analytics, Computer Science, or related technical field is a plus.
- Previous work experience in subscription-based businesses, technology, media, or sports is a plus.
ABOUT YOU:
- You love customers. Some would even call you, “customer-obsessed.” You enjoy learning what motivates them, how they think, and what they like.
- You have a strong affinity for technology and are highly familiar with marketing technologies. You can quickly learn the technical aspects of our product.
- You are comfortable using data to inform your strategy. You're confident in your ability to evaluate the success or failure of an initiative based on data, and you know how to effectively communicate insights to your leadership and team.
- You can cultivate an intellectually curious, data-driven culture for your team.
- You are flexible and adaptable, with the ability to navigate ambiguity. However, you also enjoy establishing structures and processes in a rapidly growing organization.
- You are self-motivated and continuously seek ways to improve efficiencies for you and your team.
- You are a strong team player.
OUR COMMITMENT TO DIVERSITY:
At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.
OUR BENEFITS:
- Recognized three years in a row as a Top Workplace by the Austin-American Statesman
- Flexibility at work - you can take control of your profession and personal schedule
- All-hands events hosted once a year in beautiful Austin, Texas
- Annual equity awards for all top performers
- Competitive and comprehensive medical, dental and vision plans
- Peace of mind through company-paid short-term disability, long-term disability and life insurance
- Generous 401(K) company match vested immediately
- Progressive parental leave policies
- Unlimited paid time off
- Hack-a-thons and a full calendar of team-building and social events
- Free laundry service for all positions that require travel
- Company donation to youth teams and leagues that our employees coach
- Stocked snack bar, catered lunch and breakfast tacos every week