Director Social and Influencer Marketing

Marketing Austin, Texas


Description

Position at FloSports

FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for sports like hockey, track & field, racing, grappling, wrestling, cheer and more, and we are looking for innovative and passionate people like you to help us!

THE ROLE:

We are looking for an innovative marketing professional to lead our social media and influencer marketing efforts as Director, Social and Influencer Marketing. In this role you will develop the social media strategy for all of our sport brands with a social footprint of 10MM fans across a variety of social media platforms. Your mission will be to accelerate our social media following and engagement, thereby increasing revenue from social channels and impacting the success of FloSports, overall. 

As Director, Social and Influencer Marketing, you will define the brand guidelines and social media best practices, develop an experimentation framework for social media, and help shape content strategy. You will create and implement an influencer marketing program that is scalable, relevant, and authentic while also building and leading a small team of marketers to establish, streamline, and oversee social media processes, content monetization, and reporting for the business. A successful candidate is able to evolve with the ever-changing landscape of social media and is comfortable collaborating cross-functionally. You will bring a strong record of delivering creative, data-driven campaigns that drive bottom-line results for a customer-obsessed, growing B2C business. This role will be based in Austin, Texas and will report into the Senior Director, Acquisition and Awareness. 

RESPONSIBILITIES:

Social Media Strategy:

  • Develop and oversee cross-platform social media strategies that drive increased growth, engagement, and monetization revenue across all sport verticals
  • Create platform-specific social media best practices and playbooks that define our overall social media strategy and success metrics, and implement them cross-functionally with creative teams
  • Own the organic social media experimentation roadmap for all of our sport verticals and create an optimization feedback loop with our creative teams that maximizes performance against KPIs 
  • Track, analyze, and report on performance and monetization to ensure adherence to best practices across all teams and platforms
  • Leverage data on audiences, content consumption, industry trends, competitive business intelligence, and social media best practices in order to continuously refine our strategy 
  • Develop and implement social media brand guidelines that amplify the company’s vision for our sport communities and ensure consistency and authenticity for every FloSports’ vertical 
  • Partner with members of the paid social media team to share insights and optimizations related to content and messaging

Influencer Marketing:

  • Build and own a comprehensive organic and paid influencer marketing program that  includes original content creation, influencer management, campaign planning, deal negotiation, budget management, and performance analysis. 
  • Create a framework to develop and scale our influencer program across all our verticals to reach new audiences 
  • Identify, build, and manage relationships with endemic and non-endemic influencers, athletes, and celebrities while negotiating contracts that produce a positive ROI
  • Ideate compelling and trending content types for influencer campaigns in collaboration with our creative teams 
  • Establish program goals and leverage data and analytics to constantly optimize brand awareness, engagement, and ROI
  • Identify and implement emerging trends, platform features, technologies, and tools to foster innovation and maximize program performance

ABOUT YOU:

  • You love the peculiarities of social media communities. You know what users want across different platforms, and you enjoy tailoring and delivering the best content, messaging, and experiences to them.
  • You are the perfect blend between creative and technical. The only thing you love more than creating content is optimizing its performance through data and experimentation. 
  • You like keeping up with social media trends and emerging ideas within the industry. You are always ahead of the curve when it comes to new features, tools, platforms, and trends.
  • You have experience negotiating with influencers, celebrities, and their agents. You know how to drive a deal, and you never split the difference. 
  • You are known for your collaboration and your cross-functional influence. You know how to give direction and feedback to peers outside of your team.  
  • You can foster a results-driven, data-informed, intellectually curious and creative team environment. 
  • You are flexible and adaptable. You can navigate ambiguity. However, you can create structure and process in a rapidly growing organization.
  • You are self-motivated and will constantly seek out ways to help find new efficiencies.
  • You are a strong team leader as well as a team player.

QUALIFICATIONS:

  • 8+ years marketing experience with at least 4+ years of people management 
  • Proven success designing, building, implementing, and iterating on social media, influencer marketing, and content monetization strategies
  • Expert-level knowledge of social media platforms, trends, features, and analytics 
  • Experience working with influencers, creators, and celebrity talent. Experience with sports-specific talent is a huge plus.
  • Proven success managing a budget and delivering results with a positive ROI
  • Proven success working cross-functionally with internal business partners, including content, design, and data analytics teams 
  • Experience building a high-impact team; growing the skills of a team, helping prioritize, motivate, and deliver results
  • Excellent written and verbal communication skills; comfortable presenting/speaking in front of senior leaders
  • MS/MBA in Marketing or related creative field is a huge plus
  • Previous work history in tech, media, or sports is preferred

OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.


OUR BENEFITS:

  • Recognized three years in a row as a Top Workplace by the Austin-American Statesman
  • Flexibility at work - you can take control of your profession and personal schedule
  • All-hands events hosted twice a year in beautiful Austin, Texas 
  • Annual equity awards for all top performers
  • Competitive and comprehensive medical, dental and vision plans
  • Peace of mind through company-paid short-term disability, long-term disability and life insurance
  • Generous 401(K) company match vested immediately
  • Progressive parental leave policies
  • Unlimited paid time off
  • Hack-a-thons and a full calendar of team-building and social events
  • Free laundry service for all positions that require travel
  • Company donation to youth teams and leagues that our employees coach
  • Stocked snack bar, catered lunch and breakfast tacos every week