Implementation & Activation Executive

Melbourne, Melbourne

Description

Overview of the Role
 
In your role you will be responsible for negotiating and purchasing of media. Activities include
plan development and investment maintenance; working with Strategy & Planning to
develop recommendations for client campaigns; tracking all aspects of campaign (i.e.
authorizations, specifications, reports, buy changes, etc.); collaborating with Insights team on
reporting and analysis to benchmark and value reporting; and managing relationships with
media partners.
 
With our deep industry expertise, we navigate the ever-changing media landscape to
create meaningful connections. Our commitment to transparency and accountability drives
best-in-class results for our clients. Leveraging our exceptional relationships to keep our finger
on the pulse of all things Media.
 
Key Relationships
 
Internal Departments: Collaborate closely with your client team, including client leads,
comms planners, strategy leads the Implementation & Activation Executive team and other agency and group departments to manage expectations and collectively deliver the strongest outcomes for
clients.
 
Media Owners: Establish strong relationships with our media partners at a Sales Executive and
Assistant level.
 
External: Establish a deep understanding of our client’s business and build strong relationships
with creative agencies.
 
Role responsibilities 
 
Engage with our media partners to build knowledge of the media landscape and
understanding of core media principles and the capabilities of each media
touchpoint.
Engage with internal product teams including GroupM proprietary solutions teams to
ensure you have an understanding about their offerings and relevance to our clients.
Activate approved media plans, ensuring campaign deliverables are met
consistently, across all touchpoints.
Book, load, confirm, traffic, optimise, track and post analyse client media campaigns.
Support the construction of insightful and progressive post analysis reports.
Responsible for ensuring all financial and compliance processes are followed with
100% accuracy, including bookings and loadings, account queries and monthly
proforma checks.
Seek to find, communicate, and implement improvements in all aspects of the role.
Dedicate time to self-learning through reading industry publications, research papers
and online courses (including GroupM University and MFA)
Provide clear guidance and instruction when teaching & helping others.
Openly communicate and collaborate with all internal key stakeholders on delivery
and reporting regularly.5
The role involves the application of specialist technical skills and relative autonomy of
decision making. It is not a position to which any industrial award applies.
 
The experience you will need to perform this role 
 
Practical knowledge of the media landscape
Relevant experience in Media or Marketing
High level technical skills in organization, communication, problem solving, strategic
thought, proactive management.
Demonstrates a clear understanding of clients business, category & challenges
Keeps abreast of key market and media trends, developments or changes that will
impact any buying performance & proactively communicates these to the client
Demonstrates knowledge of relevant media partners across each field - has
awareness of relevant assets and how they can be used in a media strategy
Able to write & provide comprehensive Media Briefs to media partners using our
templates
Can challenge and negotiate with media owners 
 
Apply now and send your CV via the link!


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