Senior Manager - Market Research
Description
- Define and champion the overall research strategy for the organization, ensuring alignment with key business objectives across all customer segments (B2C and B2B).
- Oversee and guide the research team, ensuring high-quality execution of segmentation studies, brand tracking, concept testing, and market opportunity assessments.
- Directly design, manage, and execute end-to-end B2B research projects, including identifying industry trends, understanding the dealer and service shop journey, product and messaging evolution, and customer needs analysis among our dealer and service shop audiences.
- Partner closely with Marketing, Product Management, and Sales Leadership to identify critical knowledge gaps and deliver insights that inform strategic decisions and investment prioritization.
- Serve as the subject matter expert in quantitative research methodologies, including advanced statistics, experimental design, sampling, and data weighting.
- Oversee the development and fielding of methodologically solid and unbiased surveys across various platforms and panel sources for both B2C and B2B audiences.
- Collaborate with the UX/Design and Digital Analytic teams to ensure the integration of customer behavioral data and qualitative UX findings (e.g., usability studies, in-depth interviews, Adobe analytics, ContentSqure) into research to broaden strategy.
- Manage and evaluate external research platforms and partners, ensuring efficient project execution and budget management.
- Analyze complex quantitative and qualitative data sets, identifying patterns, uncovering key insights, and translating them into clear, compelling narratives.
- Prepare and present executive-level reports and presentations that clearly articulate research findings, strategic implications, and actionable business recommendations.
- Develop processes and platforms to disseminate research findings effectively across the organization
- 10+ years of progressive experience in market research, consumer insights, or strategy, with at least 5+ years in a leadership or managerial role on the client side.
- Deep expertise in end-to-end design, execution, and analysis of large-scale quantitative studies (e.g., trackers, segmentation, conjoint analysis).
- Direct, hands-on experience designing and executing B2B research
- Proficiency with statistical software packages (e.g., SPSS, R, SAS) and advanced data analysis techniques.
- Proven ability to manage, mentor, and guide a team of consumer insight specialists.
- Experience with UX Research methodologies (e.g., usability testing, A/B testing, user interviews, journey mapping) or a strong history of collaboration with dedicated UX teams.
- Proficiency with research platforms/tools (e.g., Qualtrics, SurveyMonkey, UserTesting, etc.).
- BS or Master’s degree in a quantitative field such as Psychology, Sociology, Marketing, Statistics, or Economics.
- Experience in automotive a plus.
- Competitive compensation, benefits and generous time-off policies
- 4-Day summer work weeks and a winter holiday break
- 401(k) / DCPP matching
- Annual bonus program
- Casual, dog-friendly, and innovative office spaces
- 10X Virginia Business Best Places to Work
- 9X Washingtonian Great Places to Work
- 10X Washington Post Top Workplace
- 3X St. Louis Post-Dispatch Best Places to Work
About CARFAX and S&P Global Mobility
S&P Global has recently announced the intent to separate our Mobility Segment into a standalone public company.
CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.
US Equal Opportunity Employer Statement: CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.
Canadian Equal Opportunity Employer Statement: CARFAX Canada is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.
We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email [email protected].