Optimization Specialist

Marketing - Canada Positions Toronto, Canada


Join Team CARFAX as an Optimization Specialist
Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our 4-day summer work week continues in 2024!
CARFAX’s marketing team works towards real-time, immediate-impact solutions that effect our long-term strategy goals in the world of automotive. We are helping shape the way both consumers and our dealer partners think about the way people Shop, Buy, Own, and Sell used cars. If you are passionate about joining a best-in-class marketing team and working with one of the most trusted brands in automotive, CARFAX is the place for you! 
CARFAX is seeking an Optimization Specialist who will assist in implementing and analyzing A|B tests to improve user experiences and business outcomes.  This role will use the power of testing data to enhance and optimize CARFAX products across the web and app platforms. To do this, you will analyze and communicate the effectiveness of product launches while cross functionally working to provide recommendations on data insights.
What you’ll be doing: 
  • Collaborate with cross-functional teams to understand testing requirements and objectives
  • Ensure accurate data collection by setting up tracking mechanisms and validating data integrity through QA.
  • Monitor test performance in real-time to ensure experiments are running smoothly and troubleshoot any issues that arise.
  • Analyze test results using statistical methods to determine the significance and impact of the test variations
  • Create reports summarizing findings, highlighting key metrics, and providing actionable insights.
  • Develop presentations that translate findings/results in a clear concise manner.  
  • Analyze and communicate the effectiveness of new product launches, site changes, and marketing initiatives. 
  • Work closely with cross-functional teams on ideation, creation, development, implementation, analysis and recommendations for all A|B testing initiatives. 
  • Participate in brainstorming sessions to generate ideas for future tests based on data insights and business goals
What we’re looking for:
  • Minimum 1 - 3 years’ experience with an A|B Testing (e.g. Optimizely/Adobe Target) and an Analytics Platform (e.g (Adobe Analytics) 
  • Proficiency in data analysis tools and software such as Excel or statistical software like Python, SQL, R
  • Highly analytical and detail oriented with both web and business analysis skills 
  • Knowledge of statistical concepts and methods used in AB Testing 
  • Proactive and self-motivated with a strong sense of ownership. Identifies what needs to be done and has a bias toward action. 
  • Results oriented – strong focus on achieving revenue, conversion, sales and other marketing goals.  
  • Proven track record for problem solving and Quality Assurance (QA) for Product and Analytics implementations 
  • Ability to use metrics to manage programs and measure success  
  • Ability to translate, communicate, and distil metrics into a digestible, actionable marketing framework  
  • Bachelor’s degree in related field of study 
What’s in it for you:
  • Competitive compensation, benefits and generous time-off policies
  • 4-Day summer work weeks and a winter holiday break
  • 401(k) / DCPP matching
  • Annual bonus program
  • Casual, dog-friendly, and innovative office spaces
 Don’t just take our word for it:
  • 10X Virginia Business Best Places to Work
  • 9X Washingtonian Great Places to Work
  • 9X Washington Post Top Workplace
  • St. Louis Post-Dispatch Best Places to Work


CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.