Senior Product Marketing Manager
Description
Join our Winning Team as a Senior Product Marketing Manager!
Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four-day work week continues in Summer 2025!
CARFAX is looking for a Senior Product Marketing Manager who is passionate about building programs that get customers excited about our market-leading products. You will work with one of the world’s most trusted brands with an amazing wealth of data that no other company possesses. We have used this foundation to build a set of solutions already used by tens of thousands of car dealers and service shops, and we expect continued growth.
The Senior Product Marketing Manager will play a critical role in the success of our core Dealer business by driving the marketing strategy, messaging and enablement for our flagship product, CARFAX Advantage, and CARFAX Car Listings offerings. This person will work with counterparts across sales, product management, and business development to build a plan that maximizes our sales pipeline and drives strategic growth for the company. At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 3 days per week in the office subject to change with future business needs.
What you'll be doing:
- Create impactful product messaging and positioning to be used across all channels – sales, web, marketing, etc.
- Be a subject matter expert for CARFAX Advantage and CARFAX Car Listings products.
- Develop thoughtful go-to-market strategies to launch new products and maximize impact to our customers.
- Produce compelling enablement tools and programs that appeal to our target audiences and support the sales and account management strategy.
- Execute strategies designed to raise awareness, establish our reputation as a thought leader globally, and to drive leads and sales.
- Conduct competitive analysis and use those insights with product teams and leadership to develop a winning strategy.
- Lead the creation of product-related assets needed to support the product and portfolio.
- Communicate marketing plans and ensure alignment across cross-functional stakeholders.
What we're looking for:
The successful candidate will be a proven B2B marketer, with evolving knowledge in modern practices and platforms, and energized by the opportunity to build something lasting. The candidate will also have experience working within a sales-driven organization.
- Proven problem solver driven to tackle and solve complex challenges with innovative solutions.
- Ability to work effectively with executive-level stakeholders.
- Worked with large sales and account management teams to drive strategic outcomes.
- Consistent success in transforming creative ideas into impactful marketing messaging and campaigns.
- Applied data and past insights to craft effective, targeted prospect campaigns.
- Proven ability to strategically align business efforts to achieve objectives and goals.
- Experienced in leading cross-functional teams to deliver successful project outcomes.
- Strong communication skills to clearly present project status, priorities, and outcomes to stakeholders and leadership.
- Experienced in analyzing the business impact of initiatives to inform decisions
- BA/BS in Marketing, Business, Communications or related field required.
- 12+ years’ experience in a scaled, B2B marketing environment.
- Experience with CRM tools (e.g. Salesforce) and marketing automation tools (e.g. Marketo, Iterable) preferred.
What’s in it for you:
- Competitive compensation, benefits and generous time-off policies
- 4-Day summer work weeks and a winter holiday break
- 401(k) / DCPP matching
- Annual bonus program
- Casual, dog-friendly, and innovative office spaces
Don’t just take our word for it:
- 10X Virginia Business Best Places to Work
- 10X Washingtonian Great Places to Work
- 9X Washington Post Top Workplace
- 3X St. Louis Post-Dispatch Best Places to Work
About CARFAX
CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.
CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.