Channel Marketing Specialist

Marketing Fremont, California


Description

Job Description Overview:

The Channel Marketing Specialist for components and peripheral to drives winning marketing programs to increase ASUS' market share in North America. With business goals in mind, the Channel Marketing Specialist is the creative mind behind ROI-based marketing and best-in-class merchandising online and in-store. The Channel Marketing Specialist works in coordination with the sales team to develop, drive, grow and expand sales through programs, MDF activities, joint promotions and other opportunities.

Essential Duties and Responsibilities:

  • Understand the business objectives and growth plans, build and drive marketing programs and initiatives proactively to increase ASUS business in North America
  • Localize, customize and help develop sales/marketing tools for the channel customers
  • Execute and administer channel marketing programs; monitor, record and analyze ROI
  • Develop a keen understanding of partner funding requirements; execute approved programs and ensure compliance
  • Where appropriate and in coordination with the Account Managers, plan and host events for the channel customers
  • Act as the point person for localization and customization of creative assets, including creation of messaging and positioning to win sales
  • Champion for A+ merchandising online, including creation of A+ product pages, product videos, interactive product tours and product 360, How-To Guides, webinars, product selector tools and other best practice merchandising tools
  • Oversee in-store merchandising activities, including endcap creation, in-line merchandising, training and launch activities
  • Plan budget and marketing resources, manage the end-to-end process including creative services and accounting
  • Participate in ongoing dialogue with the channel customers, including weekly conference calls, monthly visits and/or quarterly business reviews
  • Perform other job duties as assigned*
  • Travel Domestically up to 30%


Knowledge and Skills:

 

  • Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required
  • Have a passion for hi-tech / pc component products
  • Excellent written and verbal communication skills in English
  • Salesforce, Microsoft Office, Google Enterprise

 

Required Qualification:

Years of Education

  • Bachelor Degree + 3 years of working experience


Work Experience

  • Other past marketing internship experience a plus
  • Minimum of 3 years of channel marketing and/or retail/ecommerce experience

 

Preferred Qualifications:

  • PC and tech industry background
     

Working Conditions:

  • Office Only: Typically works in an office environment
  • Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time