Field Marketing Specialist
Marketing Bogotá, Colombia
About Liferay
Liferay is a uniquely profitable B2B enterprise software company with 1,000+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Liferay’s all-in-one platform unites Liferay DXP with our cloud platform capabilities, built-in analytics, and commerce functionality, reducing time to market and accelerating innovation. Our customer roster includes global companies such as Airbus, US Bank, Honda, and Desjardins.
But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. This commitment extends beyond our product; Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!
About You and this Role
As a member of the Latin America region field marketing team, you will play a key role in planning, executing, and measuring demand generation marketing programs to grow the sales pipeline and revenue to support the sales time. You will be responsible for developing and executing inbound and/or outbound marketing initiatives as well as analyzing market/industry trends to inform marketing strategies.
Key Objectives
- Plan and develop tactics to generate demand in the Latin America Region, working closely with the sales team.
- Implement marketing activities and programs in the field.
- Manage and execute a wide variety of events whether digital, hybrid or in-person (breakfast seminars, annual conferences, webinars, VIP events, industry events, etc.)
- Seek for new opportunities to generate demand through third party events
- Analyze market/industry trends to identify and suggest opportunities and inform marketing strategies based on best practices.
- Execute customer marketing initiative focused on retention and expansion business, by working closely with the sales team on identifying customer target accounts, messaging and content approach.
- Identify opportunities and drive partner marketing activities in order to help our partner ecosystem to generate demand.
- Engage with partners, build relationships, foster campaign adoption and increase partner marketing productivity.
- Execute co-marketing initiatives with partners such as events, video or written case studies, interviews with specialists in specific verticals, digital marketing initiatives.
- Support the planning and execution of Community events and institutional initiatives.
- Track, measure and report on the performance of marketing programs. Gain insight and assess against goals to determine ROI and areas of improvement
- Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices
Required Qualifications
- 4-6 years of experience building effective demand generation programs for B2B business, preferably in tech companies
- Degree in Marketing or Business, or comparable education/experience
- Spanish native speaker or highly fluent in Spanish
- Intermediate level of English, both written and spoken
- Experience managing third-party agencies and suppliers
- Ability to work independently across marketing initiatives but also collaboratively with multiple stakeholders in a fast-paced environment
- Ability to handle multiple projects with tight deadlines
- Excellent communications skills and sales interaction skills are a must
- Full comfortable working remotely
- Self-starter, quick learner, self-motivated, proactive beyond your duty
- Strives to be objective and reflects on their own biases when making decisions
- Holds themselves accountable for decisions and outcomes within their team(s)/department.
- Identifies when the impact of their decisions could or will impact others and appropriately pulls in the right stakeholders for either transparency or help in the decision-making process
- Fosters a team culture of cooperation and collaboration. Creates a feeling of succeeding and failing together.
- Actively solicits feedback from their team on what is and isn’t working across the team and with their own management
Preferred Qualifications
- Basic Portuguese skill
- Knowledge of Salesforce
What We Offer
- Salary package w/ competitive benefits according to qualifications and experience
- Opportunities to take responsibility, grow professionally, and Stay Nerdy
- A positive and collaborative work culture
- Check out what employees say about us on Glassdoor
- Working at a leading open-source company
Equal Opportunities Employer - Statement
Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.