Sales Development Representative
Marketing Tokyo, Japan
About Liferay
Liferay, Inc. is a uniquely profitable B2B enterprise software company with 1,000+ fiery-eyed employees all across Europe, America, the Middle East, Africa, and Asia. As the leading provider of enterprise open-source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Our flagship product is the Liferay Digital Experience Platform, which companies like Iberdrola,, HP, Domino’s, and Airbus use to build customized experiences for their customers and employees. But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days paid per year to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!
About You and this Role
Sales Development Representatives (SDR) objective is to generate opportunities through inbound and outbound communication. They will be researching and identifying prospects from target accounts and following up on inbound inquiries while attempting to connect with them via email sequences, tele-prospecting, and social outreach. Once a connection is made, they will be focusing on qualifying and converting leads to opportunities as quickly as possible.
They will contribute to building sales, brand awareness, and revenue by gaining the customers initial interest and qualifying leads for our Sales Executives.
Job Responsibilities
- Creating and raising Liferay brand awareness across the target market
- Identifying new business opportunities through a range of marketing activities such as events, social media campaigns, trade show sponsorships, etc. Support marketing team to maximize ROI.
- Proactively contacting potential clients to drive awareness, educate, and inform potential customers on our product offerings relevant to their needs. Building a sales lead pipeline to support sales executives.
- Collaborating with Sales and Marketing on the continued improvements of lead quality and conversion to opportunity, and to develop effective outbound prospecting strategies.
- Conduct high-level conversations with Senior ‘C’ level Executives in prospect client opportunities.
- Become knowledgeable of our software products.
- Helping to design, develop, and execute Liferay’s outbound work program.
- Achieve monthly/quarterly targets of defined activities and lead generations to our Sales funnel.
- Learn and use sales processes to maintain your sales standards at the highest level
- Use prospecting tools (calling, emailing, event networking, and social selling) to research, identify, and generate new business opportunities.
- Develop and nurture relationships with prospects from companies that meet ideal customer profiles.
- Qualify prospects against established criteria for hand-off to the account executives as sales-qualified opportunities.
- Reach decision-makers at target companies that are involved in a buying decision.
- Provide accurate weekly forecasts on the volume of qualified leads and current lead pipeline.
- Support with scheduling sales leads appointments.
- Any duties required as the role evolves.
Skills Preferences
- Ability to effectively organize, research, and prepare for calls.
- Excellent phone presence and interpersonal skills.
- Strong problem-solving skills; high level of attention to detail.
- Drive and self-motivation to succeed and win in this dynamic new business environment.
- High energy and motivation to maintain high activity volumes and meet performance goals.
- Ability to successfully work in a target/results-driven environment.
- Strong prospecting methodology for inbound and outbound outreach.
- Attention to detail and maintaining accurate information in a database in a timely manner is essential.
- Excellent communication skills and to adapt to target audience personas (essential).
- Experience within the industry is highly advantageous although not essential.
- Experience with and confidence in using several platforms to research and aggregate information on prospective prospects (e.g. Salesforce) is highly advantageous although not essential.
What We Offer
- Opportunity to help continue to build a premier, leading organization in open source.
- Salary package w/ competitive benefits according to qualifications and experience
- Opportunities to take responsibility and grow professionally
- A positive and collaborative work culture
Equal Opportunities Employer - Statement
Liferay is committed to the equal treatment of all candidates, customers, and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender, religion or beliefs, marital or civil partnership status, family or dependency status, disability, pregnancy, and maternity or membership of a traveling community.