Senior Salesforce Administrator
Description
Company Overview
Global Technology Services is a rapidly expanding organization situated in Medellín, Colombia. We pride ourselves on possessing one of the most influential networks within software development and IT services for the entertainment, financial, and logistics sectors. Our corporate projections offer a multitude of opportunities for professionals to elevate their careers and experience substantial growth. Joining our team means engaging with expansive engineering teams across Latin America, Philippines and the United States, contributing to cutting-edge developments in multiple industries.
Position: Senior Salesforce Administrator
Location: Remote - LATAM
What you will be doing:
We are seeking a proactive and highly autonomous Senior Salesforce Administrator to lead the optimization and maintenance of our Salesforce environment, primarily supporting our franchise sales and agency management teams. This is a "one-person show" role that requires a professional capable of managing the platform independently, translating vague business requests into technical solutions, and bridging the gap between legacy code and modern declarative automation.
Key Responsibilities
● Automated User Lifecycle Management: Design and implement automated solutions for user activation, deactivation, and periodic access reviews to enhance security and efficiency, reducing manual administrative load.
● Declarative Migration & Optimization: Identify opportunities to read and interpret legacy Apex code (specifically in lead routing) and migrate it into scalable Salesforce Flows to improve system maintainability.
● Lead Management & Routing: Optimize lead flow logic, including "round-robin" assignment rules and stage-based communications for prospect management.
● Platform Governance: Act as the primary administrator for system stability, managing objects, fields, validation rules, and ensuring a healthy deployment cycle between Dev and Production environments. 1
● Advanced Data Integrity: Maintain high standards of data health across complex architectures, ensuring seamless synchronization and validation between Salesforce and our external Data Warehouse.
● Stakeholder Advisory: Act as a strategic partner to business users, helping them define requirements and advising on tool selection (e.g., evaluating Account Engagement/Pardot vs. Salesloft).
Required Skills & Experience
● Expert Salesforce Administration: 5+ years of experience with Sales Cloud, Lightning Experience, and advanced Salesforce Flow development.
● Account Engagement (Pardot): Strong knowledge of marketing automation, including the management of Merge Fields, email templates, and Engagement Studio.
● Lead Routing Logic: Experience managing sales engagement platforms and complex distribution rules (Round Robin).
● Code-to-Flow Translation: Ability to read/interpret Apex code to facilitate the transition to declarative automation.
● Data Warehouse Integration: Experience interfacing with data lakes and querying data to ensure synchronization between Salesforce and external BI tools.
Nice to Have
● DocuSign Administration: Experience managing e-signature templates, user permissions, and integration workflows within Salesforce.
● Salesloft: Familiarity with Salesloft and its integration/competition with Salesforce native features.
● Salesforce Certifications: Platform App Builder or Advanced Administrator.
Nice to Have Skills
● Proactive & Self-Driven: Ability to take full ownership of the Salesforce roadmap and identify platform gaps without constant oversight.
● Strategic Problem Solving: Strong ability to translate complex, sometimes undefined business needs into technical requirements with a customer-focused mindset.
● Autonomy: Comfortable working as the sole expert on the platform, navigating ambiguity, and mentoring the business on best practices.
Soft Skills
● Strong stakeholder management and communication skills
● Strategic thinking and business process analysis 2
● Leadership and mentoring capabilities
● Strong organizational and prioritization skills
● Ability to manage multiple projects simultaneously
● Collaborative and customer-focused mindset
● Proactive problem-solving approach