Description

• Coordinate research, planning and implementation of marketing plans for all new Kal Tire store openings.
• Support tactics & execution of local marketing plans for a group of 10-15 priority stores per year.
• Collaborate closely with Zone Managers & Store Managers to ensure effective store-level execution of local marketing programs and campaigns.

• Support the development and implementation of local store marketing tools and resources for direct use by Store Managers.
• Continually monitor LSM best practices from the field and translate them into chain-wide LSM resources where applicable.
• Act as a key liaison and primary point of contact for stores seeking information and guidance on local marketing efforts.

• Represent the marketing department on key CSR committees and project teams.
• Support planning and execution of special events/grand opening ceremonies related to major charity investments to maximize publicity and exposure.
• In conjunction with the CSR department, actively participate in the development and implementation of new CSR programs to maximize brand impact.

• Plan, produce and distribute all seasonal merchandising materials for retail showrooms.
• Manage process to ensure store compliance with zone based merchandising plans; follow up with Regional Directors and Zone Managers as necessary.
• Measure performance of Merchandising programs and make recommendations for improvement.

• Responsible for the relationship between our promotion product supplier and the Marketing department for the selection of product for distribution to our teams. Also manage one-off product requests with our promotional company.
• Collect feedback from store operations to ensure high levels of product quality and service levels are maintained.
• Manage a small warehouse of promotional items at the Vernon Office.

• Facilitate deployment of internal communications for other members of the retail marketing team.
• Provide support to national & regional marketing programs as needed.
• Participate & present LSM updates at relevant marketing meetings.
• Other duties as requested.

• The target salary range for this position is $67,090-$77,110 per year based on experience.
• We offer a clear path for career advancement with wage increases along the way.
• Comprehensive medical and dental benefits.
• Employee Assistance Program.
• A group RRSP/DPSP matching program.
• Discount on tires and mechanical services.
• Positive work culture, opportunities for growth and development, and work-life balance.
• Opportunities for professional development, such as training programs, mentorship, and tuition reimbursement

• Minimum 2-3 years of marketing experience, preferably within a retail environment.
• Strong working knowledge of marketing principles & a passion for the work.

• Strong organizational skills to keep projects moving and deliverables on time.
• Detail-oriented with an ability to work in a fast-paced environment with multiple (often competing) deadlines.
• Comfortable working independently and making decisions.
• Impactful communicator with an ability to work effectively with a wide range of internal & external stakeholders.
• Resourceful and results-oriented
• Ability to incorporate feedback and key learnings from various projects and make recommendations for improvement.

• Post-secondary degree or diploma in Marketing, or an equivalent combination of education and experience.

• Some travel is required.
• Overtime as required to support marketing activations and special events

• Experience with Photoshop or other similar programs an asset.

Solving our customers’ automotive challenges and making a positive impact - It’s how we roll, and it’s been that way since Tom Foord opened the doors to Kal Tire in 1953 in beautiful Vernon, BC. Over the years, we’ve become a trusted partner for large and small industries and fleets across Canada. Our customers rely on our expertise, our make-it-happen approach to service, and our lineup of the most trusted tire brands in over 260 retail locations coast to coast. Kal Tire is also the largest truck re-treader in Canada, with 11 retread facilities across Canada and internationally, and has a state-of-the-art tire recycling facility in Chile, where 40% of the weight of scrap tires is recycled to return to mines as an alternative fuel. In addition, Kal Tire’s Mining Tire Group is an international leader in mining tire service and supply, servicing more than 150 mine sites across five continents. Kal Tire offers a culture that fosters inclusion and respect. We are committed to providing accessible employment practices in compliance with the AODA and AMA. Accommodation requests can be made at any stage of the recruitment or employment process. Applicants are asked to make their needs/requirements known.