Director, Partner Marketing
Description
Company Description
GoHealth Urgent Care is transforming on-demand care through an innovative model with a deep patient and consumer focus, data-driven operations, and cutting-edge technology. GoHealth is one of the fastest growing on-demand care companies in the country with over 200 locations across New York, Connecticut, Delaware, Maryland, North Carolina, Arkansas, Missouri, Oklahoma, Oregon, Washington, Michigan, Texas, Virginia and California, and dozens of additional sites under contract over the next 12 months.
With a strong emphasis on customer satisfaction, GoHealth relies on Business Intelligence solutions to make informed, data-driven decisions. Innovative and award-winning center design, website and mobile check-in solutions lead to improved customer experiences, as well as operational efficiencies. GoHealth has a unique partnership model and a multi-channel marketing strategy that focuses on the communities it serves and enhances brand awareness, fueling growth for the organization in existing and future market
The GoHealth joint venture model has proven to be extremely effective and competitively differentiating the service model. Prominent co-branding with its large, integrated health system partners and deep IT integration have led to increased volume and financial results, as well as improved clinical quality. GoHealth’s unique health system collaboration model has given its patients greater access to the entire healthcare continuum through same day or next day referrals to primary care physicians, specialists, and other ancillary services.
TPG Growth, one of the world’s leading investment funds, invested in GoHealth Urgent Care in 2014 to help launch the new urgent care brand and its national growth plan. TPG Growth is the middle market and growth equity investment platform of TPG, the world’s largest private equity firm with over $100 billion of assets under management.
Position Description
At GoHealth, we are revolutionizing healthcare through our innovative joint-venture hospital system partnerships. We are seeking a dynamic and experienced Director of Partnership Marketing to spearhead the development and execution of marketing strategies that drive engagement and conversion for our joint ventures. This pivotal role will serve as the bridge between our partners' marketing teams and GoHealth’s internal marketing team, ensuring that our collaborative initiatives are impactful and aligned with our business objectives.
Position Overview:
The Director of Partnership Marketing will be instrumental in cultivating and maintaining strategic marketing relationships with our hospital system partners. This role requires a strategic thinker with exceptional communication skills, capable of aligning partner marketing strategies with GoHealth’s goals. You will lead a dedicated team to ensure marketing programs are timely, relevant, and valuable, while continuously refining strategies based on performance data.
Responsibilities
- Relationship Management: Build and sustain high-impact relationships with key partners, fostering demand and preference for GoHealth.
- Marketing Planning: Develop and implement comprehensive partnership marketing plans aligned with GoHealth’s overall objectives and business goals.
- Collaboration: Integrate partner marketing strategies into GoHealth’s go-to-market plans through close collaboration with both external partners and internal stakeholders.
- Prioritization: Evaluate and prioritize partnerships based on strategic opportunities and collaborative planning.
- Resource Development: Create and refine marketing resources and assets for partners, driving their effective adoption and usage.
- Market Analysis: Analyze market trends, competitor activities, and customer insights to identify growth opportunities and refine strategies.
- Performance Tracking: Monitor and measure the effectiveness of marketing initiatives, providing regular reports and actionable insights to leadership, partners, and the marketing team.
- Reporting: Collaborate with the marketing team to develop quarterly performance reports, presenting data-driven insights and recommendations to partners and leadership.
- Budget Management: Oversee the marketing budget, ensuring efficient resource allocation to maximize return on investment.
- Team Leadership: Lead and mentor a team of Senior Marketing Specialists, focusing on relationship development and value maximization with partners
Qualifications
- 10+ years of experience in marketing, preferably in high growth startup and with account/client/partnership-based marketing experience
- Proven track record of successful account management
- Strong understanding of the healthcare or retail industry and its unique challenges and opportunities.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong analytical skills and a data-driven approach to decision-making.
- Creative thinker with a strategic mindset and a passion for innovation.