EssenceMediacom | Strategy Director

Shanghai, China


Core purpose of the job    
This is a unique and exciting opportunity at the intersection of communications planning and media strategy for a world-leading medicine brand. In this highly collaborative role, you will develop insight-based, outstanding holistic communications plans and work closely with the media planning team, media partners and clients to turn innovative ideas into original activations.     
3 best things about the job:    
  • Create the New: this job is about driving end-to-end innovation and you will play a key role in developing media industry and medicine category ‘firsts’
  • Culture of Collaboration: EssenceMediacom is the “People First, Better Results” agency at which you will have the opportunity to work with diverse, best-in-class experts who enjoy working together and learning from one another
  • Visibility and Mentorship: in a key role on a major client, you will directly interact with clients as well as senior agency leaders who will offer hands-on guidance to further your career development
KPI Metrics    
  • Client satisfaction (quality of strategic thinking)
  • Make it happen (successful activations)
  • Growth mindset (learning agility)
Position of the role     
Your role will be to help EssenceMediacom consistently deliver the most innovative and effective work in the industry. You will ‘connect the dots’ working with different specialist teams on diverse projects ranging from developing thought leadership to designing an audience targeting approach to establishing robust KPI frameworks.    
Responsibilities of the role:    
  • Analyze consumer panel data, market reports and industry trends to generate compelling strategic insights as the basis for communications strategies
  • Develop strategic direction for campaigns and work with the planning team to land campaign strategy to distinctive and compelling media activation ideas
  • Establish KPIs and measurement approach based on campaign objectives
  • Keep up-to-date with media trends and platform innovations, and establish good working relationships with major media partners to push innovative media activations for our client
  • Collaborate closely with the EssenceMediacom insights, business science, social, search and planning teams to answer client briefs and to proactively develop, manage and analyze research projects
  • Work together with the planning team to develop competitive studies, end-of-campaign reports and periodical performance reviews with clear learnings and strategic recommendations
  • Develop and facilitate workshops, both internal & with clients
Tasks & Measurement     
In three months:     
  • Learned how to use various data and insights tools, e.g. eTelmar and ad tracking databases
  • Understood the roles and offerings of the different teams and specialists within EssenceMediacom and GroupM
  • Built an understanding of the diverse media market, channels & vendors in China
  • Supported your manager and the team to deliver client projects
  • Measurement
  • Quickly be familiar with internal planning and functional teams.
  • Establish trusted relationship with planning team
  • Attend GroupM and media roadshows to stay up-to-date on media trends
In six months:    
  • Met with all your clients and established yourself as a key contact person
  • Become a trusted partner to your seniors and your peers
  • Played a crucial role in developing media strategies and activations
  • Worked with major media partners to turn ideas into reality
  • Measurement
  • Provide the direction in campaign proposals
  • Develop key learnings from competitive reviews and campaign results
  • Establish effective way of working with planning team and other disciplines
In 12 months:     
  • Led campaign strategy development with minimal supervision
  • Created award-worthy campaign activations that are recognized as ‘best-in-class’
  • Identified at least one area of thought leadership and created provocative content to build EssenceMediacom’s reputation with clients
  • Measurement:
  • Build up strong strategic thinking with commercial sense
  • Deliver innovative campaign execution
  • Initiate thought leadership project
What you will need:    
  • Mindset is crucial to success in this role. We’re looking for an open-minded, ambitious individual with a ‘can-do’ attitude and willingness to try new things. You will have a desire not just to develop great strategic thinking, but also to help our planners turn it into award-winning executions across any channel
  • You will have solid strategic and problem-solving capabilities as well as a strong grasp of how media works. This means you may work in a strategy role at another media agency or you may be a dynamic, experienced media planner looking to move into a more strategic role
  • You’ll be passionate about making great work happen and be excited about the opportunities data has to drive both effectiveness and creativity on plans. You will have the ability to fuse qualitative and quantitative thinking, simplifying the complex to story tell clear solutions
  • Fluent written and spoken English and Chinese are a must – you will be working closely with foreign clients as well as local media partners
More about EssenceMediacom     
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.       
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.      
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.       
About GroupM China 
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. 
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with. 
Discover more about GroupM at  
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