EssenceMediacom | Associate Business Director - Data & Strategy

Karachi, Pakistan


EssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Associate Director - Data & Strategy to join us. A data and digital media professional who will get an opportunity to lead Digital Performance & Data Strategy function in the EssenceMediacom structure. In this role you will be managing a Digital & Data relationship and help drive the agenda for the coke client.   
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.        
Reporting of the role       
This role reports to the Business Director 
3 best things about the job:       
  1. Opportunity to be the best amongst the best
  2. Working within a proven, fast growing team servicing some of the biggest brands in the country
  3. Help some of the largest brands build their digital media presence and drive revenues for the largest media investment agency
In this role, your goals will be:          
In three months:       
  • Built strong relationship with the client
  • You will be mapping new digital and data opportunities for the client
In six months:       
  • Built some path breaking data and digital strategies  
  • Pushed innovating concepts to drive revenues
In 12 months:       
  • Driven revenue growth and won a few awards for innovative approach
What your day job looks like at EssenceMediacom:   
A challenging role that would require you to work on Local, Regional & Global campaigns to identify the right audiences, building audience activation strategy, forming data partnerships & building audience and tech ecosystem for the client. This role works closely with the Digital Lead on account to ensure execution of audience planning strategy and driving meaningful learnings. In addition to working on data and tech eco-system this role would require the individual to work of local campaigns to develop 360 E2E strategies will working directly with EME Lead and EME Strategy Director. Furthermore, the candidate will: 
  • Develop strategic roadmap for the client with a bend of digital performance and data analysis
  • Liaison with various digital and data strategy vertical experts (dashboards, search, social, mobile, etc.) and create integrated data and digital solutions
  • Integrating data solutions with overall media strategy and lead a team to fulfil client objective
  • Proactively identify new opportunities and pitch innovative ideas
  • Client servicing and team management
  • Thought leadership on data strategy and digital media by educating internal agency and external client teams at various points
  • Meet revenue targets and drive incremental billing and revenue for coke
What you will need:   
  • Minimum 7+ years in data/digital/media strategy   
  • Experience in handling large size data and digital clients across categories
  • MBA preferred 
  • Digital and data media understanding is a must
More about EssenceMediacom:   
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.     
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.     

For more information, visit 
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About Pakistan         
GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.         
Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!         
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. 

EssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Associate Director - Data & Strategy to join us.  


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