Channel Marketing Manager

Marketing Carlsbad, California




Fluidra’s looking for a Channel Marketing Manager to join our team at our West Coast office in Carlsbad, CA.



The Channel Marketing Manager is responsible for designing, executing, and managing marketing programs and initiatives to drive our B2B Pool Professional Segment growth. This person will be responsible for maintaining comprehensive plans focusing on gaining, retaining, and farming dealer partners with a hyper-focus on our fast-growing aftermarket dealer segment. Additionally, you will: 

  • Create and implement comprehensive go-to-market strategies to engage unknown customers and turn them into ongoing buying customers. As well as plans that grow existing customer’s average annual sales.
  • Leverage various tactics to accomplish growth goals (i.e., field sales, inside sales, email marketing, digital advertising, events, web and app experiences, promotions, training, reward programs, and printed literature).
  • Align with business objectives and define channel-specific goals and KPIs.
  • Actively partner with Product, Marketing, IT, CRM, and Sales Teams to support the development of channel strategies to meet channel goals.
  • Leverage and enhance Fluidra Rewards programs as a selling tool to obtain customers.
  • Incorporate a continuous email marketing automation plan to segment customer groups with clear calls to action. Measure campaign performance and adjust as necessary.
  • Define internal logistics and use CRM technology to maximize conversions by aligning prospects appropriately to various selling teams. 
  • Optimize the selling capabilities of our inside sales, field sales, and marketing teams to convert more customers.
  • Optimize the dealer's onboarding process and make it easier to do business with Fluidra.
  • Create tactics enabling dealers to sell our products more effectively to their consumers.
  • Hold and maintain the master plan documents with project details and timeliness. 
  • Communicate effectively to the broader organization the strategy and sequential tasks necessary to accomplish sales plan execution.
  • Regularly report status updates, roadblocks, and alternative solutions to overcome hurdles.
  • Measure, analyze, and report on marketing effectiveness and return on investment.
  • Actively analyze data for insights, growth opportunities and to make informed decisions.
  • Develop strong market understanding of the industry, distributors, dealers, and competition.
  • Assist in creating business cases and gaining buy-in for new engagement opportunities.



  • 5+ years of proven experience (i.e., Channel, Marketing, Sales Operations).
  • Strong B2B Sales and/or Marketing experience.
  • Strong business acumen and strategic thinking skills.
  • Ability to develop omni strategies across multiple channels.
  • Strong analytical and data-driven decision-making skills.
  • Strong presentation skills. Ability to present to large groups.
  • Excellent organizational, planning, and project management skills.
  • Experience working in a team-based environment with cross-functional dependencies.
  • Ability to problem solve and work independently in a changing and multi-tasking environment with numerous deadlines.
  • Experience identifying new marketing channels, defining target audiences, and devising strategies for ongoing performance optimization.
  • Simultaneously working on long-term strategies and ensuring short-term outcomes. 
  • Experience utilizing and Marketing Automation.
  • Strong understanding and experience of sales environments and sales cycles.
  • Experience tracking revenue, costs, and sales forecasts in Excel.
  • Travel 10%-20%



  • Bachelor’s Degree or equivalent work experience

An exciting opportunity to dive in and begin your career with a company that offers a competitive total rewards package that includes: 

  • 9/80 work week schedule (EVERY OTHER FRIDAY OFF!)
  • Flexible vacation
  • 11 paid Holidays
  • Full range of health benefits including medical, dental & vision, short & long-term disability
  • 401(K) matching (100% of first 3% contributed, 50% of the next 2%)
  • Health and wellness programs / gym reimbursement
  • Educational assistance up to $7,000 per year
  • On-site self-service café / free gourmet coffee stations
  • Company sponsored FUN events!
  • On-site gym, ping-pong, foosball, outdoor bocce ball court, BBQ & firepit
  • Generous product discounts



Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential, commercial and wellness pool markets, globally. The company operates in over 45 countries, has over 7,000 employees and owns a portfolio of some of the industry’s most recognized and trusted brands: Polaris®, Jandy®, CMP, S.R. Smith, and Zodiac®. We also sell products under the CoverPools®, iAquaLink®, Grand Effects® , Dell® and Nature2® names. With these combined resources we’re able accelerate innovation in critical areas like energy-efficiency, robotics and the Internet of Things.


Our focus is on creating the perfect pool and wellness experience responsibly. We take our mission to heart, and our employees embody these guiding principles in everything we do: passion for success, honesty & trust, customer collaboration, teamwork and inclusion, learn and adapt, excellence and innovation.


Don't meet every single requirement listed? At Fluidra, we thrive on building an inclusive workspace, so if you are excited about this role and your past experience doesn't align perfectly, we encourage you to apply anyways! You may be just the right candidate for this role or another role in the organization. Fluidra is proud to be an equal opportunity employer. Fluidra recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, or any legally protected characteristic.


Expected salary range is $110,000 - $125,000. Fluidra offers a comprehensive total rewards / benefits program that includes base salary, annual bonus based on performance of individual and company objectives, competitive 401K matching, paid vacation and sick time, full range of health benefits, educational assistance, etc. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and location. Your recruiter will provide additional details on our compensation and total rewards program.