Sr Manager, Revenue Growth

Sales Operations Carlsbad, California

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Description

Fluidra is looking for a Sr Manager, Revenue Growth to join our team in Carlsbad, CA. 
  
WHAT YOU WILL CONTRIBUTE  
The Sr Manager, Revenue Growth will own how demand turns into revenue. This role is accountable for top-of-funnel quality, conversion performance, and distribution-led commercialization across Builder and Aftermarket segments.
 
This role focuses on acquiring and converting new revenue through analytical funnel management, conversion optimization, and ROI-driven GTM execution. It does not own pricing, product development, loyalty programs, or day-to-day sales execution.
 
WHAT YOU’LL OWN
  • End-to-end demand-to-revenue conversion strategy
  • Funnel performance from lead creation through revenue realization
  • New customer acquisition and early revenue yield
  • Distribution-led commercialization and sell-through enablement
  • Funnel analytics, attribution, and conversion optimization
  • ROI of GTM investments tied to revenue outcomes
WHAT YOU’LL DO
  • Own and optimize the end-to-end demand-to-revenue funnel across Builder and Aftermarket segments, ensuring demand consistently converts into measurable revenue
  • Drive top-of-funnel quality and conversion performance across inside sales, field sales, digital channels, and distribution-led initiatives
  • Leverage internal & external data sets to uncover new prospecting and growth opportunities, identifying where Fluidra has the highest probability to win incremental revenue
  • Develop and maintain scoring and prioritization models to rank prospects and opportunities based on value, likelihood to convert, and strategic fit
  • Translate analytical insights into clear, actionable lead lists and recommendations, facilitating handoff to the appropriate selling motions
  • Maintain a strong point of view on Total Addressable Market (TAM) versus known customers, identifying whitespace, penetration gaps, and coverage opportunities
  • Apply engagement analytics to evaluate prospect and customer interactions, improving targeting, messaging, and conversion outcomes
  • Define, track, and continuously improve funnel performance metrics, including lead quality, conversion rates, speed-to-revenue, and early revenue yield
  • Identify funnel friction points and apply industry best practices and GTM methodologies to prioritize high-impact improvements
  • Evaluate and optimize GTM investment performance, partnering with Finance and Revenue Intelligence to assess ROI, cost-to-revenue, margin impact, and trade-offs across channels
  • Ensure demand conversion strategies directly support new customer acquisition and first-year revenue growth, increasing first-year sales as a percentage of total sales
  • Responsible for distribution enablement strategy to drive revenue, conversion, and product expansion through key distribution partners.
  • Ensure distribution is equipped with the right, programs, promotions, enablement, events, and marketing to influence purchasing behavior.
  • Lead commercialization initiatives with strategic distributors, including pilots, launches, promotions, and expansion efforts.
  • Ensure distribution-led demand converts efficiently into sell-through and repeat purchasing.
  • Partner with Sales Enablement and Customer Success to improve post-conversion onboarding and early revenue ramp, reducing leakage between conversion and realized revenue
  • Establish governance cadence and performance reviews for funnel health, prospecting effectiveness, and conversion initiatives
  • Produce executive-ready insights and presentations that clearly communicate market opportunity, funnel performance, revenue impact, ROI, and recommended actions
WHAT WE SEEK
  • 8+ years experience in revenue growth, demand conversion, RevOps, or GTM strategy
  • Experience designing and executing promotional and incentive programs aimed at acquiring first-time customers and accelerating early revenue adoption
  • Proven ability to analyze data sets to uncover prospecting opportunities
  • Experience building and applying lead scoring and prioritization models
  • Strong understanding of Total Addressable Market (TAM), including identifying whitespace, penetration gaps, and market coverage opportunities
  • Ability to translate analytical insights into clear, actionable plans
  • Strong commercial and financial acumen, with experience evaluating GTM ROI, cost-to-revenue, margin impact, and performance trade-offs
  • Strong communication skills, including the ability to produce decision-ready presentations
  • Strong working proficiency in Excel, CRM platforms (e.g., Salesforce), and analytics tools (e.g., Power BI, Tableau, or equivalent)
  • Familiarity with planning and visualization tools (e.g., PowerPoint, Miro, Lucid, or similar) to communicate priorities, insights, and recommended actions
  • Travel up to 20% of time
EDUCATION
Bachelor's Degree in Business Administration or related field
 
WHAT WE OFFER  
An exciting opportunity to dive in and begin your career with a company that offers a competitive total rewards package that includes:
 
  • Flexible PTO
  • 9/80 work week schedule (EVERY OTHER FRIDAY OFF!) with subsequent Fridays WFH
  • 11 paid Holidays
  • Full range of health benefits including medical, dental & vision, short & long-term disability
  • 401(K) matching (100% of first 3% contributed, 50% of the next 2%)
  • Health and wellness programs / gym reimbursement
  • Educational assistance up to $7,000 per year
  • On-site self-service café / free gourmet coffee stations
  • Company sponsored FUN events!
  • Generous product discounts 
WHO WE ARE
Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential, commercial and wellness pool markets, globally. The company operates in over 45 countries, has over 7,000 employees and owns a portfolio of some of the industry’s most recognized and trusted brands: Polaris®, Jandy®, CMP®, S.R. Smith®, and Zodiac®. We also sell products under the Cover‐Pools®, iAquaLink®, Grand Effects®, Del® and Nature2® names. With these combined resources we’re able accelerate innovation in critical areas like energy-efficiency, robotics and the Internet of Things.
 
Our focus is on creating the perfect pool and wellness experience responsibly. We take our mission to heart, and our employees embody these guiding principles in everything we do: passion for success, honesty & trust, customer collaboration, teamwork and inclusion, learn and adapt, excellence and innovation.
 
Don't meet every single requirement listed? At Fluidra, we thrive on building an inclusive workspace, so if you are excited about this role and your past experience doesn't align perfectly, we encourage you to apply anyways! You may be just the right candidate for this role or another role in the organization. Fluidra is proud to be an equal opportunity employer. Fluidra recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, or any legally protected characteristic.
 
Expected salary range is $140,000 - $160,000. Fluidra offers a comprehensive total rewards / benefits program that includes base salary, annual bonus based on performance of individual and company objectives, competitive 401K matching, paid vacation and sick time, full range of health benefits, educational assistance, etc. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and location. Your recruiter will provide additional details on our compensation and total rewards program.

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