Assoc Dir, Audience Data & Revenue Strategy
Job ID 2021-2654
WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
WebMD – the most recognized and trusted brand of health information - seeks an Associate Director to join its Product Marketing team. WebMD is developing advertising solutions that raise the bar for delivering engagement, consideration and conversion at the right time and in the right context. We’re looking for an Assoc Dir, Audience Data & Revenue Strategy, to support the commercial growth of these solutions.
The Assoc Dir, Audience Data & Revenue Strategy is part of a dynamic, cross-functional team focused on building innovative, integrated product and growth strategies for WebMD. We are a team of passionate, strategic and creative thinkers. Our team directly supports and impacts results for a sales team who are at the top of their industry.
The Associate Director will be responsible for developing new product lines as well as enhancing existing products for WebMD’s Ad Sales organization.
This individual will extract and analyze large data sets in order to guide business strategy across an array of Ad Products including revenue and performance metrics steering necessary product improvements and pricing revisions. The Assoc Director will have a focus on Audience Data products serving as the subject matter expert to WebMD’s sales team, presenting product capabilities to clients as needed, and addressing external client inquiries and custom requests.
Support the business planning, forecasting, pricing, and positioning of product solutions for WebMD’s Ad Sales team
Guide business strategy, supporting recommendations through modeling and analysis
Analyze sales and product performance data delivering monthly insights and recommendations to adapt product offering quickly and efficiently
Make pricing recommendations based on analyzing historical sales performance and revenue trends
Provide product and marketplace expertise to support prospective sales by addressing advertiser needs around capabilities, customization requests, and solution configuration
Regularly interface with Ad Technology and Product teams to facilitate custom requests and ensure products deliver optimal performance
Build marketing and training materials such as client-facing positioning, sales tools, and competitive analyses
Bachelor’s degree or equivalent years of related experience
5+ years or equivalent experience in digital media/advertising in a product, commercial marketing, data analytics, or other relevant role
Demonstrated experience pulling, interpreting and analyzing large data sets
Advanced proficiency with Microsoft Excel
Aptitude to extract, manipulate, and present data reported across various systems
Effective critical and strategic thinking in order to solve for challenging scenarios
Proven success in presenting and showcasing insights in a data-driven story-telling format
Demonstrated ability to craft presentations that visualize data and effectively communicate insights
Highly self-motivated, proactive and self-sufficient
Ability to manage all phases of a project within a cross-functional org while effectively influencing stakeholders to deliver an end-to-end solution
Confident and capable of juggling several priorities on a regular basis while working independently, strategically and creatively
Strong communication and interpersonal skills with ability to present and articulate solutions to clients as well as internal stakeholders