Associate Director: Marketing, Strategy & Analytics

Job ID 2021-3064

Market Research & Analytics New York, New York


Description

Medscape (a division of WebMD) is looking to hire an Associate Director within the Commercial Clinical Strategy team to support its growing HCP business within the US and Global markets. The Associate Director will play an important role in generating actionable insights, implementing marketing optimizations and supporting renewals through a close collaboration with different analytical functions (i.e. Statistical Services, Market Research and Business Intelligence) as well as by partnering with Sales and delivery teams.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

  • Partner with Sales and Management teams in defining, implementing and delivering analytical capabilities for Medscape’s growing US and Global business as well as for the newly established Medical Affairs division
  • Partner with sales team to develop and present comprehensive, value-driven physician/HCP-targeted marketing campaigns for Medscape’s most strategic client-partnerships
  • Provide oversight and hands-on management to strategic deals throughout their life cycle across pre-sale, post-sale execution and measurement, and renewal stages
  • Partner with colleagues on cross-functional teams (e.g. Statistical Services, Market Research, Business Intelligence) to align marketing strategies and plans, build custom marketing solutions, and implement analytics-driven optimizations to maximize ROI and mitigate risk for Medscape
  • Conduct thorough analyses of campaign performance and strategy to generate actionable intelligence and clearly communicate and present insights to respective clients
  • Develop sound understanding of Medscape’s product portfolio, historical performance according to various therapeutic categories and audience segments, promotional impact measurement methodology, and data capabilities of various analytics partners
  • Leverage learnings and best practices from current business to expand similar capabilities into other parts of the business
  • Tackle complex and ambiguous problems with a strategic and entrepreneurial mindset
  • Create recommendations and action plans for solving problems
  • Travel as needed for important client meetings (10% - 20%)

 Minimum Qualifications:

  • Bachelor’s Degree or equivalent required
  • 7-9+ years relevant experience
  • Outstanding analytical, problem-solving, and critical thinking skills
  • High energy, disciplined self-starter with an entrepreneurial spirit and proven leadership skills
  • Experience with marketing and business metrics and analytics
  • Excellent verbal and written communication skills, with experience presenting to clients, partners, and stakeholders
  • Highly proficient in Microsoft Suite, including Excel and PowerPoint

Preferred Qualifications:

  • Experience in digital healthcare marketing
  • Experience building, interpreting and presenting statistical analyses
  • Familiarity with triggered marketing strategies, e.g. next best engagement campaign structures