Associate Director, Insights & Data Strategy

Insights & Data Strategy New York, New York


Position at Havas Media

Our NY Based Insights and Data Strategy team is looking to add an Associate Director to their team, bringing 5-7 years of experience and a passion for data and curiosity.

Within Havas Media, Insights, Associate Directors work with senior members of the Insights team as well as with client account teams to develop in-depth category, competitive, and consumer knowledge for clients in order to help solve their business needs. In addition to providing meaningful insights to our clients, this person works to bridge the gap between insights, strategy, and planning and work to add value throughout the planning process. Associate Directors are involved in the day-to-day management of client accounts and new business pitch projects and are expected to become adept at working with multiple data sources and summarizing trends into client deliverables.  This role would report directly to a VP of Insights and includes management of junior members of the Insights team. This role also includes mentorship to junior members of the Insights team (Associates and Analysts). 

Main Responsibilities

  • As part of the planning process, provide insights to help better understand trends in the category, the competitive landscape, target groups, and the brand ecosystem
  • Partners seamlessly with strategists, planners and new business pitch leads to ensure data and research resources and insights are effectively deployed across client business and for prospect pitches
  • Keep abreast of new advances in applicable markets, across our client industries, consumer segments, and advertising industry tools and resources
  • Contribute to the development and publication of thought leadership pieces that provide internal and external clients with a POV on the media landscape
  • Support VP/SVPs with client team facing projects and needs
  • Assist in the management of junior team members to develop analysis expertise, as well as career management

Key Competencies

  • Naturally inquisitive, with a strong research capability
  • Experience telling data-driven business stories with actionable implications for clients or business partners
  • Excellent verbal and written communication skills
  • Self motivated, with the ability to multi-task and work well under tight deadlines
  • Detail oriented, with excellent organizational skills
  • Demonstrated ability to multi-task across multiple clients and/or workstreams
  • Ability to communicate and collaborate with others
  • Demonstrated leadership capabilities
  • Prior work experience in a similar or related field and/or familiarity in analyzing and storytelling with various types of data (quantitative, qualitative, structured, unstructured, first party, third party, etc.)
  • Experience in leveraging the following tools and data sources: MRI, Simmons, IPSOS, MARS, Scarborough, T*Views, Kantar StrADegy, SimilarWeb, BrandWatch (or other social listening platform), nPower, or ComScore
  • Knowledge of the following: third party research, Mintel, Forrester, eMarketer, TrendWatching, WARC, and eMarketer
  • Experience in media planning and/or the pharmaceutical industry a plus, but not required