Buyer Digital Investments

Investment: Digital Boston, Massachusetts


Description

Position at Havas Media

Buyer, Digital Investments
Havas Media

Buyer, Digital Investments

The Digital Investments team is focused on building digital media campaigns that directly deliver upon approved strategies and operationally managing those campaigns from start to finish. They own the digital buying approach and media investment decisions on behalf of our clients.

Description of role:

The Digital Investment Buyer manages the media portfolio and execution of digital media campaigns. They are responsible for the identification, evaluation and negotiation of digital media buys that align with the defined media strategy and goals. They will work closely with the Digital Investment Supervisor to determine media investment allocations and the Digital Investment Assistant buyer to activate programs. They will maintain constant communications with all areas of agency capabilities, including search, social, mobile and programmatic. The successful candidate will contribute to Havas Media's knowledge base by creating and sharing case studies, writing vendor summaries and attending industry events.

Responsibilities:

  • Manage media portfolio based upon client strategy and goals
  • Conduct media buying research using standard tools (comScore, Nielsen, etc.)
  • Write RFPs and send to relevant media vendors
  • Review proposals and make appropriate investment selections
  • Conduct negotiations with media sales reps
  • Present recommendation to clients, as appropriate
  • Issue and update insertion orders
  • Organize creative assets according to vendor partner requirements
  • Implement plan details for trafficking and activation
  • Evaluate vendors and provide point-of-view papers
  • Ensure ads are trafficked properly using 3rd party as server tools (DCM/Sizmek/Flashtalking/IAS)
  • Oversee pacing and status of active campaigns
  • Monitor campaign performance and recommend necessary optimizations

Requirements:

  • At least 1 year of experience in digital media planning and/or buying
  • Solid understanding of digital landscape
  • Ability to identify and evaluate digital media opportunities
  • Experience working with media sales community
  • Strong computing skills using Microsoft Excel and PowerPoint.
  • Demonstrate attention to detail, excellent interpersonal, organizational, communication, problem solving, and decision-making skills.
  • Ability to manage simultaneous tasks in a fast-paced environment
  • Proven experience with digital media platforms is required: DoubleClick DCM, Sizmek, Prisma, Comscore, etc.
  • Bachelor’s degree