Senior Manager, Digital Marketing

What to expect when you join Sikich

Team members at Sikich have a lot in common while also being part of a rich and diverse group of contributors, creating a distinct and thriving culture. Chief among our commonalities is a desire for growth and a shared unity of purpose in our professional lives. We believe that through diverse perspectives, challenging the status quo and rewarding action, we accelerate innovation and drive growth – for our clients, for ourselves and for our communities.

The professional services landscape continues to evolve. For Sikich, this means we have an opportunity to further cement our leadership position in this industry and continue to grow our organization in increasingly exciting ways. This growth is meaningful for every team member at our company because larger companies simply see more interesting client opportunities and can attract impressively talented individuals like you. Through a dedicated focus on key business priorities and intentionally creating a rewarding employee experience, Sikich has developed into a highly regarded provider of professional services and a sought-after employer of choice.

Do you want to work with other skilled practitioners and serve clients in a way that makes a difference? Are you seeking a supportive environment backed by a deep and extensive set of skillsets? Are you ready to make an impact and be acknowledged for your contributions? If you answered yes to these questions, we see a mutually beneficial and gratifying relationship on the horizon!

Are you ready to grow with us?

Position Summary

Sikich is seeking a Senior Manager of Digital Marketing to lead and evolve our digital marketing strategy across the ecosystem to drive brand and revenue growth. This role is responsible for setting digital strategy, driving performance, and building a high-performing team that supports brand growth, demand generation, and client engagement across our diverse offerings.

The ideal candidate is both strategic and hands-on—someone who understands how digital channels work together, can translate business goals into measurable outcomes, and knows how to lead people and partners to deliver results at scale.

What will you do in this role?

Digital Strategy & Performance

• Own and optimize Sikich’s full digital marketing ecosystem, including website(s), MarTech platforms, ABM tools, social media, and email marketing
• Develop and execute an integrated digital strategy aligned to brand, growth, and pipeline objectives
• Own, establish and measure KPIs, dashboards, and reporting to measure performance, insights, and ROI across all digital channels
• Continuously evaluate emerging platforms, tools, and best practices to keep Sikich at the forefront of digital marketing

Website & MarTech Leadership

• Oversee website strategy, UX, content governance, and performance optimization
• Lead MarTech platform strategy and integration (CRM, marketing automation, analytics, personalization, etc.)
• Partner cross-functionally with IT, sales, and service lines to ensure platforms are scalable, secure, and effectively adopted

Team Leadership & Development

• Manage and mentor a team of digital marketing professionals, fostering accountability, growth, and collaboration
• Set clear priorities, workflows, and standards to ensure quality, consistency, and efficiency
• Serve as a coach and thought leader, elevating digital capabilities across the broader marketing organization

Vendor & Partner Management

• Lead relationships with external agencies, vendors, and platform partners
• Manage budgets, scopes of work, performance expectations, and contracts
• Ensure vendors operate as true partners and extensions of the Sikich team

Cross-Functional Collaboration

• Work closely with brand, communications, service line marketing, and business development teams to align digital execution with firmwide priorities
• Translate complex business needs into effective digital solutions that drive engagement and growth

What do you need to succeed in this role?

• 10–12 years of digital marketing experience, with increasing responsibility and leadership scope
• Experience in professional services, B2B, or multi-service organization required with experience managing multiple digital channels in a complex, matrixed organization
• Strong understanding of website strategy, marketing technology stacks, analytics, and performance optimization - WordPress, MS Dynamics CRM and Marketo experience required
• Viewpoint on AI use cases and demonstrated ability to build a roadmap to implementation
• Demonstrated experience leading and developing teams
• Experience managing and optimizing agency and vendor relationships
• Strong strategic thinking paired with operational excellence and attention to detail
• Ability to communicate effectively with both technical and non-technical stakeholders

In addition, specific skills/experience required are as follows:

• Servant Leader – You are hyper focused on engaging employees, fostering their development, and building a positive culture.
• Solutions Focused – You see opportunities in every business problem and can develop, articulate, and implement solutions.
• Collaboration – You are a relationship builder across all levels of the organization and across all business units.
• Instills Trust - You do what you say, and you follow through on commitments, you act with integrity, you are consistent and are perceived as credible.
• Impact & Influence Thinking – You gain support for ideas, proposals, and solutions, and get others to act, with or without formal authority, to advance initiatives/objectives.

About Sikich

Sikich is a global company specializing in Accounting, Advisory, and Technical professional services. With employees across the globe, Sikich ranks as one of the largest professional services companies in the United States. Our comprehensive skillsets, obtained over decades of experience as entrepreneurs, business owners and industry innovators, allow us to provide insights and transformative strategies to help strengthen every dimension of our clients’ businesses.

Sikich Total Rewards

Our team members enjoy expansive benefits ranging from competitive compensation and insurance options to wellness programs and a flexible time off policy, to name only a few. Sikich also takes pride in prioritizing team members’ health, total wellbeing and time spent with family, friends and in the pursuit of personal goals, hobbies, and endeavors.

In compliance with this state’s pay transparency laws, the midpoint of the base salary range for this role is $150,000. This is not a guarantee of compensation or salary, as final offer amount may vary based on factors including but not limited to experience, commission, and geographic location. 

Some examples of our many benefits:

• Sikich maintains a Flexible Time Off (FTO) Policy. We encourage every full-time employee, as your role permits, to utilize paid time off (personal time, mental/physical health care, vacation, sick leave, etc.). Waiting for time off to accrue is common at other companies. At Sikich, you do not have to wait for this benefit to kick in. FTO is activated on your first day with our organization.
• Sikich will also recognize paid holidays during the year and strives to permit employees to have time off the last week of the calendar year when client and project work permits. 
• Sikich offers a comprehensive wellness program to engage, challenge and empower team members to take responsibility for their wellbeing. Activities can be tracked through our wellness provider to obtain gift cards and other rewards.

We also offer:

• Flexible work arrangements
• Health, dental, vision, life, and accident/death/disability insurance options
• HSA employer contribution
• Nine (9) paid holidays annually.
• A robust paid Parental Bonding Leave program covering birth, adoption, and foster      children.
• 401(k) with employer contributions
• CPA bonus with four (4) paid exam days & four (4) paid study days.
• Tuition reimbursement
• Generous employee referral bonus program
• Client referral bonus program
• Pet insurance
• FORCE – Sikich community volunteer program enabling each team member to use up to four hours of paid time annually to volunteer and make a difference in their local communities.

Want to learn more? Visit our Careers website or Glassdoor profile.

Sikich is an Equal Opportunity Employer M/F/D/V

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Sikich currently practices in an alternative practice structure in accordance with the AICPA Professional Code of Conduct and applicable law, regulations, and professional standards. Sikich CPA LLC is a licensed CPA firm that provides audit and attest services to its clients. Sikich LLC has a contractual arrangement with Sikich CPA LLC under which Sikich LLC provides Sikich CPA LLC with professional and support personnel and other services to support Sikich CPA LLC’s performance of its professional services, and Sikich CPA LLC shares certain client information with Sikich LLC with respect to the provision of such services.