Copywriter (Contract)

Creative Services Greater Detroit Metro, Michigan


Description

Job Description

As a Digital Copywriter Contractor you will be a part of Rightpoint’s Design and Strategy department.  A Digital Copywriter collaborates with the content strategy, user experience, and visual design groups to create compelling, branded, user-focused and informative copy for a variety of digital experiences including websites, applications, digital campaigns, social media and intranets.  

Responsibilities:

  • Write for a variety of mediums including web design, social content, and CRM
  • Generate captivating branded headlines, tag lines and all other copy
  • Maintain oversite of client’s brand language, tone, and standards
  • Brainstorm with designers to craft content and messaging
  • Re-articulate content into engaging human-centered designs
  • Maintain best practices within digital copywriting and SEO
  • Understand how HTML and CSS play a role in content creation
  • Capable of both writing original content and editing the work of others
  • Clearly communicate and present ideas to clients with high level of confidence
  • Assist clients and fellow content strategists to develop voice, tone and style guidelines
  • Adhere to industry best-practices and provided guidelines. 
  • Partner with content strategy team to develop ideas that are on-brief and on-strategy 
  • Ensure flawless attention to detail and execution of work 

 

Required Education

Bachelor’s Degree in a related field such as journalism, creative writing, communications or marketing.

 

Minimum Requirements

  • 2-4 years of hands-on experience in copywriting/content development
  • Experience creating conversion-oriented landing page/website content
  • Experience creating social media content
  • Experience with UX copywriting
  • Excellent critical thinking skills
  • Ability to work collaboratively with cross-functional partners
  • Ability to parse and apply creative feedback as-needed