Campaign Specialist (SMS/Email Workflow Automation Specialist)
Description
Our Commitment to You
No matter who you are, where you come from, who you love, what you believe, or what you get excited about, we bring people together to make phenomenal work. That's what makes us Rightpoint!
Introduction
We are seeking a skilled SMS/Email Workflow Automation Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and optimizing automated SMS and email workflows to enhance communication effectiveness and efficiency. This role requires expertise in automation tools, delivery scheduling, and a deep understanding of best practices in SMS/email marketing.
Responsibilities
- Experience as Campaign Specialist or Adobe Campaign Specialist with must have skills as Adobe Campaign Classic, Adobe Experience Platform and Litmus. The other important keywords are email automation, marketing automation, and journey builder.
- Design, implement, and manage automated SMS and email workflows to deliver targeted messages to our audience segments.
- Utilize automation platforms to create dynamic workflows and trigger-based communications.
- Collaborate with cross-functional teams (e.g., marketing, product, customer success) to ensure alignment of communication strategies with business objectives.
- Analyze performance metrics (e.g., open rates, click-through rates, conversion rates) to optimize workflows and improve campaign effectiveness.
- Develop and maintain a content calendar to plan and schedule SMS and email deliveries in advance.
- Monitor delivery schedules and troubleshoot any issues to ensure timely and accurate message delivery.
- Stay informed about industry trends, emerging technologies, and best practices in SMS/email marketing automation.
Qualifications
- Experience as Campaign Specialist or Adobe Campaign Specialist with must have skills as Adobe Campaign Classic, Adobe Experience Platform and Litmus. The other important keywords are email automation, marketing automation, and journey builder.
- Proven experience in SMS/email marketing automation, with a strong understanding of workflow design and execution.
- Proficiency in automation platforms, including hands-on experience in workflow creation and optimization.
- Excellent analytical skills with the ability to interpret data and derive actionable insights to improve campaign performance.
- Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Exceptional communication skills, both written and verbal, with a keen eye for detail.
Benefits and Perks at Rightpoint
- 30 Paid leaves
- Public Holidays
- Casual and open office environment
- Flexible Work Schedule
- Family medical insurance
- Life Insurance
- Accidental Insurance
- Bonuses
- Regular Cultural & Social Events including Diwali Party, Team Parties, Team outings, etc.
- Continuous Training, Certifications, and Learning opportunities
EEO Statement
Rightpoint, a Genpact Company, is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.