Product Marketing Director

Marketing New York, New York


Description

A Bit About Us:

PulsePoint is a fast-growing healthcare technology company (with adtech roots) using real-time data to transform healthcare. We help brands and agencies interpret the hard-to-read signals across the health journey and unify these digital determinants of health with real-world data to produce the most dimensional view of the customer. Our award-winning advertising platforms use machine learning and programmatic automation to seamlessly activate this data, making marketing, predictive analytics, and decision support easy and instantaneous.


The Product Marketing Director will evangelize PulsePoint’s products by developing impactful product positioning, sales materials and marketing campaigns that win customers attention and drive adoption.

This role requires a combination of strategic thinking and operational excellence:
  • You will build, lead, manage, and grow the product marketing function/team at PulsePoint
  • You will be an ambassador of PulsePoint’s products and able to promote the story of our products internally and externally
  • You are up to date on what’s happening in the health, data, and media industries and can tie trends back to our products and business
  • You will define product positioning, new product launch planning, and all product communications
  • You are an expert in translating product capabilities into use cases, benefits, and business outcomes. This includes partnering with sales and product teams to identify customer pain-points, potential objections and developing marketing campaigns and materials that address both while describing our offerings. You’ve done this before and can bring your wins and learnings to the table to start on day one.
  • You’re looking for a collaborative environment, are passionate about our mission, curious and want to deliver impact at scale through software products.
What you'll be doing:
  • Lead the adoption of PulsePoint products and solutions with compelling positioning and clearly defined selling points;
  • Define and own product positioning and messaging that differentiates PulsePoint’s products per target audiences
  • Plan the launches of new products/offerings including internal/external communications, training, and promotional events
  • Create product content such as product videos, website copy, training materials and blog posts
  • Become the expert on our customers, market segments and competition
  • Provide consistent thought leadership on market trends, competitive dynamics and overall company positioning
  • Translate complex concepts into language that customers will understand
  • Leverage tools and technology to automate internal/external product communications
  • Mentor/manage 1 Product Marketing Manager and help us hire more team members and grow the Product Marketing team in the future
What we're looking for:
  • 10+ years of progressive experience in B2B/SaaS product marketing
  • 5+ years of health and/or data experience is a must.
  • Knowledge of programmatic technology, media or advertising industry preferred
  • 5+ years proven experience launching successful products in highly competitive technology markets
  • T shaped marketer with strengths in product lead growth, positioning and product marketing; Secondary strengths in content marketing preferred
  • Has built successful product marketing campaigns from the ground up and demonstrated ability to lead a small team to achieve outsized results
  • Action-oriented with a history of getting things done in scrappy, entrepreneurial environments
  • Clear and concise written and verbal communication skills
  • Extremely organized and detail oriented with ability to go from 1,000 feet as a leader to 10 feet as an executor as needed.
  • Self-reflective and self-motivated personality who can operate independently; Driven by intuition but able to gut check and course-correct

Benefits

  • Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
  • 401(k) Match
  • Generous paid vacation and sick time
  • Paid parental leave & adoption assistance
  • Annual training and development budget & annual tuition assistance
  • Donation matching and group volunteer opportunities
  • A referral bonus program -- we love hiring referrals here at PulsePoint

And there’s a lot more!

Follow us on Glassdoor to learn more about what it’s like to work at PulsePoint!

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