Sr. Data Analyst (Programmatic Advertising/IBIQ)
Description
WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
About PulsePoint:
PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.
Description:
Our Data & Analytics team is at the very heart of what makes PulsePoint an innovative, fast-paced and market changing company.
Our path forward is through data and this team is in the driver seat for the journey.
The Big Picture:
Our Analytics team builds, delivers & continually innovates on PulsePoint's insightful reporting and data-driven solutions. Their efforts help alleviate friction points and streamline processes that enable internal teams to provide exceptional service, powering the decisions of our customers.
In short, they are the conduit through which we will revolutionize health decisions through real time data.
This is an exciting opportunity to support the Legal omnichannel/programmatic strategy, collaborate with Legal business leaders, and help our parent company expand the Legal vertical into programmatic capabilities.
This is an exciting opportunity to support the Legal omnichannel/programmatic strategy, collaborate with Legal business leaders, and help our parent company expand the Legal vertical into programmatic capabilities.
What You’ll Be Doing:
- Audience model development for Legal; improve lookalike models
- Develop audience characteristics
- Provide close analytical support to campaign management to develop, optimize, and troubleshoot campaigns and audience deployments
- Work with Product and Data Engineering teams to turn the models into a “test and production” environment (e.g., prepare data aggregates and data pipelines to facilitate the insights and put the audience model to work against the bidstream)
- Collaborate with internal teams to delight our customers with timely and accurate data reporting which meets all requirements;
- Research & implement new data products or capabilities
- Automate data visualization and reporting capabilities that empower users (both internal and external) to access data on their own thereby improving quality, accuracy and speed
- Synthesize raw data into actionable insights to drive business results, identify key trends and opportunities for business teams and report the findings in a simple, compelling way
- Evaluate and approve additional data partners or data assets to be utilized for identity resolution, targeting or measurement
- Enhance PulsePoint's data reporting and insights generation capability by publishing internal reports about Health data
- Act as the “Subject Matter Expert” to help internal teams understand the capabilities of our platforms, how to implement & troubleshoot
Requirements
What are the ‘must haves’ we’re looking for?
- Minimum 3-5 years of relevant experience in:
- Creating SQL queries from scratch using real business data;
- Highly proficient knowledge of Excel (pivot tables, VLOOKUP, formulas, functions)
- Data analysis & manipulation
- Python
- At least a Bachelor’s degree in Business Intelligence and Analytics or closely related field
- Full-stack toolset: hard stats/data skills, model development, campaigns execution, business sense, real-time data engineering
- Experience in Programmatic/Adtech
What other things would get us excited about you:
- One of:
- ELT experience
- Tableau/Looker/PowerBI
- Experience with automation
- Stats background
- Able to organize large data sets to answer critical questions, extrapolate trends, and tell a story
- Familiarity with health-related data sets
- Project Management skills
Benefits:
- Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
- 401(k) Match
- Generous paid vacation and sick time
- Paid parental leave & adoption assistance
- Annual tuition assistance
- Better Yourself Wellness program
- Commuter benefits and commuting subsidy
- Group volunteer opportunities and fun events
- A referral bonus program -- we love hiring referrals here at PulsePoint
And there’s a lot more!
Watch this video here to learn more about our culture and get a sense of what it’s like to work at PulsePoint!
What are ‘red flags’ for us:
Candidates won’t succeed here if they haven’t worked closely with data sets or have simply translated requirements created by others into SQL without a deeper understanding of how the data impacts our business and, in turn, our clients’ success metrics.
Selection Process:
- Online SQL test (40 mins)
- Initial Phone Screen (30 mins)
- Video Calls w/ SVP of Analytics, Sr. Data Analyst, and Sr. Director of Analytics (30 mins each)
- Video Call w/ IB Exec (30 mins)