Senior Brand Manager

Purpose and Scope/General Summary: We are seeking a strategic & execution-focused Senior Brand Manager to join our team at Pilgrim’s! The Senior Brand Manager would have ownership and responsibility for building four exciting brands in a highly entrepreneurial environment. This role will drive brand planning, integrated communications, and innovation initiatives and is pivotal in shaping the brand’s long-term vision and short-term execution across multiple channels and teams.

Responsibilities:

• Strategic Planning & Brand Stewardship
  • Serve as a key contributor to the 3-Year Plan (3YP) and 1-Year Plan (1YP).
  • Lead quarterly marketing planning, execution, and optimization.
  • Steward brand fundamentals and visual identity across all communications.

• Cross-Functional Leadership
  • Act as the lead point of contact for Integrated Agency Teams (IAT).
  • Partner closely with Club and Retail Sales teams to align marketing efforts.
  • Lead quarterly content strategy and development oversight.
  • Comfortable presenting to senior leadership.

• Consumer Insights & Communications
  • Partner with Insights to lead research on consumer targeting, marketing, product optimization, product development and brand-building initiatives.
  • Lead Integrated Marketing Communications (IMC) planning and execution across a wide array of tactics, including media/digital, content, PR initiatives and events.

• Innovation & Product Development
  • Oversee short-term and mid-term innovation and commercialization efforts.
  • Lead product renovation initiatives to enhance brand relevance and performance.
  • Identify and build alignment around opportunities for new and improved products based on consumer insights or category developments.

• Budget & Performance Management
  • Tracks performance and KPI’s, adjusting plans as needed Own the annual marketing budget and Statements of Work (SOWs).
  • Responsible for budgeting, leading monthly spend and utilization evaluations and providing strategic recommendations.
  • Own marketing/media reporting and develop action plans based on performance insights.

• Other duties as assigned

Qualifications:

• Bachelor’s degree (B.A) in Brand Marketing field and 7+ years of related experience in CPG; required. MBA in Marketing, or related field, preferred.
• Experience leading and overseeing a budget for a brand and/or portfolio of brands and communicating budget updates in a cross-functional environment.
• Experience working with syndicated data and guiding others in how to utilize it to develop fact-based presentations
• Strong quantitative and analytical skills, required.
• Understanding of brand management disciplines, key marketing strategies, media and selling dynamics.
• Strong communication (verbal and written) and interpersonal skills required.
• Ability to prioritize projects and produce high quality and quantity outputs that adds value to the company.
• Proven experience in brand marketing, strategic planning, and cross-functional leadership.
• Strong understanding of integrated communications and consumer insights.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Excellent communication, analytical, and organizational skills.
• Ambitious self-starter with a can-do attitude., who loves to work in a fast-paced environment.
• Can perform the functions of the job with or without a reasonable accommodation
• As a salaried position with the company, you may be required to travel at some point to other facilities, to attend Company events, or as a representative of the Company in other situations. Unless otherwise specified in this posting, the amount of travel may vary and the most qualified candidate must be willing and able to travel as business needs dictate.

The applicant who fills this position will be eligible for the following compensation and benefits:

• Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment;
• Paid Time Off: sick leave, vacation, and 6 company observed holidays;
• 401(k): company match begins after the first year of service and follows the company vesting schedule;
• Base salary range of $135,000 - $155,000;
• Incentive Pay: This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program; and
• Career Development: Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs.

For individuals assigned and/or hired to work in states where it is required by law to include a reasonable estimate of the compensation for any given position, compensation ranges are specific to those states and takes into account various factors that are considered in making compensation decisions, including but not limited to a candidate’s relevant experience, qualifications, skills, competencies, and proficiencies for the role.

This position does not have an application deadline. We will continue to recruit until the position has been filled. 

The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct drug, alcohol, and background checks for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.

About us: Pilgrim’s is a leading global food company with more than 62,000 team members worldwide. The company processes, prepares, packages, and delivers fresh, frozen, and value-added food products for customers in more than 100 countries. Pilgrim’s operates protein processing plants and prepared foods facilities in 14 states, Puerto Rico, Mexico, the U.K, the Republic of Ireland and continental Europe. Pilgrim’s is headquartered in beautiful Greeley, Colorado, at the JBS USA corporate office where our 1,200 employees enjoy more than 300 days of sunshine a year.

Our mission: To be the best in all that we do, completely focused on our business, ensuring the best products and services to our customers, a relationship of trust with our suppliers, profitability for our shareholders and the opportunity of a better future for all of our team members.

Our core values are: Availability, Determination, Discipline, Humility, Ownership, Simplicity, Sincerity

EOE, including disability/vets

Unsolicited Assistance: JBS and its companies do not accept unsolicited assistance from any recruitment vendors for any of our open jobs. All resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee at JBS and its companies or via the applicant tracking system, in any form without a valid written request and search agreement previously approved by HR, will be solely owned by JBS and its companies. No fees will be paid should the candidate be hired by JBS and its companies because of an unsolicited referral.