Public Sector SDR Manager
Description
About the Role
As a Public Sector SDR Manager at NinjaOne, you will play a key role in driving GTM success within our public sector vertical (state, local, education, and federal). You’ll lead a team focused on generating qualified pipeline across all levels of Public Sector. This is a high-impact leadership position where you’ll hire, coach, and grow a team of SDRs, while partnering closely with Sales and Marketing to shape strategy and execution.
We’re looking for someone who understands the nuances of selling into the public sector — from state and local government budget cycles to federal procurement processes — and who can help SDRs navigate complex buying motions, build pipeline through smart outbounding, and convert high-quality demos for our Account Executives.
Location: Hybrid in Austin, TX – In office Monday, Tuesday, and Thursday each week, with additional days as needed
What You’ll Be Doing
● Hire, onboard, and lead a high-performing team of SDRs focused on the Public Sector (SLED + Federal) vertical
● Train and develop team members on product knowledge, value-based messaging, and Public Sector–specific sales strategies
● Drive consistent pipeline generation and demo attainment through proactive outbound efforts
● Ensure SDRs are aligned with compliance considerations and procurement processes unique to public sector buyers, including federal contracting vehicles and state/local RFPs
● Partner with Sales to align SDR strategy with public sector territory plans and account priorities
● Collaborate with Marketing to develop campaigns tailored to Public Sector agencies and institutions
● Monitor KPIs and provide coaching to improve performance across individuals and the team
● Leverage Salesforce and Salesloft to track activity, engagement, and outcomes
● Provide weekly reporting on team performance and pipeline contribution across SLED and Federal accounts
● Celebrate wins, incentivize performance, and foster a strong team culture
● Own hiring, performance reviews, career development, and retention for your team
● Other responsibilities as needed to support GTM success
About You
● Proven experience selling into or supporting the Public Sector, SLED OR Federal vertical is required
● 2+ years of experience managing an SDR team in SaaS
● Minimum 1 year of experience as an SDR or similar outbound sales role
● Demonstrated success hitting and exceeding pipeline goals through outbound sales
● Familiarity with public sector buying cycles, procurement processes, and compliance requirements (e.g., state/local RFPs, federal contracting vehicles, agency-specific mandates)
● Experience coaching SDRs on messaging, objection handling, and qualification tailored to Public Sector prospects
● Track record of hiring and developing top talent
● Comfortable analyzing data and using it to guide strategy and performance
● Strong cross-functional communicator, especially with Sales and Marketing
● Salesforce and Salesloft experience a plus
● Values-aligned with NinjaOne: curious, kind, humble, and growth-oriented
About Us
NinjaOne automates the hardest parts of IT, empowering more than 17,000 IT teams with visibility, security, and control over all endpoints. The NinjaOne platform is proven to increase productivity while reducing risk and IT costs. NinjaOne is consistently ranked #1 for its world-class support and is the top-rated software on G2 in seven categories, including endpoint management, remote monitoring and management, and patch management.
What You’ll Love
● A collaborative, kind, and curious community
● Flexibility with a hybrid remote setup
● Comprehensive benefits: medical, dental, vision
● 401(k) to support your financial future
● Unlimited PTO to support work-life balance
● Career growth opportunities and internal mobility
Additional Information
This position is NOT eligible for Visa sponsorship
Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside the city proper or are willing to self-relocate.
NinjaOne is an equal opportunity employer. We are committed to building an inclusive and diverse team and welcome applicants from all backgrounds.
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