Marketing Strategist, Sponsorship

Sponsorship New York City, New York


Description

Marketing Strategist, Sponsorship

New York Public Radio, home to WNYC, WQXR, WNYC Studios, Gothamist and The Greene Space, is seeking a talented, dynamic Marketing Strategist. The Marketing Strategy team for Sponsorship brings together the right cross-functional teams and resources to provide the best possible ideas and strategies to our sponsorship customers. This function will work alongside the Director of Sponsorship Marketing Strategy to assist sales positioning for all platforms at New York Public Radio.

Success within the Sponsorship Marketing Strategy team requires a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate data and insights into compelling and engaging sponsorship and branded content programs.

This position will report to the Director, Sponsorship Marketing Strategy.

Responsibilities

  • Create pitch deck proposals in response to priority client RFPs and proactive opportunities
  • Develop research and data-driven storytelling that supports our suite of offerings in the market and ensure all numbers and insights are up-to-date in all marketing materials
  • Build and maintain a strong relationship with sales team and serve as first point of contact for requests and day-to-day pitch assistance
  • Gather meaningful case studies from live campaigns to articulate the success and efficacy of NYPR sponsorship
  • Establish category-specific go-to-market strategies through developing category-specific decks and narratives (e.g. Financial Services, Tech) 
  • Implement external B2B communication strategy such as LinkedIn posts, email/newsletter blasts, and more
  • Support strategic marketing projects alongside Director of Sponsorship Marketing Strategy as needed

Qualifications

  • 3 years + experience in marketing, creative strategy, advertising, journalism, or sales support—ideally within the media industry. Podcast and audio experience is a plus.
  • Ability to sift through data to create meaningful insights-driven storytelling 
  • Experience working in collaborative sales and marketing processes
  • An understanding of the current cross-platform sponsorship landscape
  • Excellent writing skills
  • Experience creating visually strong marketing materials and/or decks (.ppt or Google Slides)
  • Passion for public media, radio and/or journalism
  • A commitment to NYPR’s mission and a love for our programming

Additional Information

This is a full-time role that includes benefits. New York Public Radio offers competitive compensation with excellent medical, dental, and vision insurance, time off benefits including vacation, personal and sick time, parental leave and a 403(b) retirement plan.

Due to the COVID-19 pandemic this role is currently operating in a remote capacity with the option to work from our office if fully vaccinated against COVID-19. However, this position is not a permanent remote position and is part of the New York City staff, and will be expected to work fully from the New York office when it is safe to do so.

Commitment to Diversity, Equity & Inclusion

New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce. Our journalism and operations in the service of that journalism benefit from a broad range of perspectives, from all backgrounds, at all levels of the organization. Diversity is essential to honest, authentic, accurate storytelling and reportage; creating an institution in which all voices are encouraged, valued, and heard.

Equal Opportunity

New York Public Radio is an equal opportunity employer committed to achieving the goal of equal employment opportunity for all. Applicants and employees are considered and evaluated for positions without regard to mental or physical disability, race, creed, color, religion, gender, national origin, citizenship status, age, genetic information, military or veteran status, sexual orientation, marital status, employment status or any protected federal, state or local status unrelated to the performance of the work involved.