Media Relations and Communications Specialist

Communications & Public Relations New York City, New York


New York Public Radio is seeking a creative and dynamic media relations specialist to play a collaborative role on our fast-paced communications team.   
Reporting to the Vice President, Communications, the media relations specialist works to implement strategic PR initiatives to raise profile and audience for NYPR’s programming, hosts and talent across all of its brands: WNYC / Gothamist, WQXR, WNYC Studios, and The Greene Space. The media relations and communications specialist will forge key relationships across the organization to keep a finger on the pulse of our programming, chase down information and identify story ideas, conduct aggressive media outreach, and provide creative and operational support to the team. A passion for news, media, storytelling and culture is essential.   
This is an excellent opportunity for someone looking to take on additional responsibility, grow, and become a key player on a close-knit, supportive team.   
 Key Responsibilities:  
  • Work closely with the VP,  Communications to help develop and execute on a robust day-to-day communications strategy that supports NYPR’s organizational narrative   
  • Actively and consistently secure coverage of NYPR radio, podcast, digital, and live event programming in a wide array of print, broadcast and digital media   
  • Generate creative, compelling, well-written press materials including press releases, media alerts, pitch letters, bios, fact sheets, and social media posts  
  • Elevate NYPR programming and talent by identifying and pitching stories and profiles, pitching talent for speaking opportunities, and generating ideas for thought leadership   
  • Cultivate and maintain excellent ongoing working relationships with key consumer, trade, community press across print, digital and broadcast   
  • Serve as communications liaison with select editorial and cultural partners   
  • Build strong, productive relationships with colleagues in programming, marketing, audience development, DEI and revenue departments to align around strategic goals and tactics  
  • Execute critical operational duties including status reports, media monitoring, weekly press clip reports, coordination of press materials, and portfolio of speaking engagements.   
  • Other communications activities including drafting the weekly internal brief, overseeing corporate social media channels, and assist with maintaining the corporate NYPR website   
  • At least 4 years of PR experience, a background in media, journalism, government, or PR agency experience a plus  
  • Superior writing skills   
  • Solid track record securing of media placements  
  • Strong awareness of trends across brand categories and industries including news, podcasts, media and culture   
  • Proactive self-starter with strong follow-through, and exceptional attention to detail, who can also take and follow direction; ability to easily shift gears between independent and collaborative work   
  • Ability to thrive in a fast-paced, deadline-driven environment, and to effectively manage multiple, sometimes competing priorities, while remaining extremely detailed-oriented   
  • Passion for highlighting New York Public Radio’s impact and reaching and serving new diverse audiences   
  • Team spirit, positive attitude, low ego and a sense of diplomacy  
  • Ability to maintain discretion and confidentiality of information, internally and externally
Additional Information  
This is a full-time role with a salary range of $75,000-$85,000 per year (plus a full benefits package). Salary offered within this range is determined by skills, experience and organizational pay equity. New York Public Radio offers competitive compensation with excellent medical, dental, and vision insurance, vacation, personal and sick time as well as generous inclusive family leave.  
This media relations and communications specialist role is based in New York City and is expected to work onsite at New York Public Radio’s  SoHo headquarters at least 2 days per week.   
Commitment to Diversity, Equity & Inclusion  
New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce. Our journalism and operations in the service of that journalism benefit from a broad range of perspectives, from all backgrounds, at all levels of the organization. Diversity is essential to honest, authentic, accurate storytelling and reportage; creating an institution in which all voices are encouraged, valued, and heard.  
Equal Opportunity  
New York Public Radio is an equal opportunity employer committed to achieving the goal of equal employment opportunity for all. Applicants and employees are considered and evaluated for positions without regard to mental or physical disability, race, creed, color, religion, gender, national origin, citizenship status, age, genetic information, military or veteran status, sexual orientation, marital status, employment status or any protected federal, state or local status unrelated to the performance of the work involved.