VP of Sponsorship
New York Public Radio is seeking a transformational VP of Sponsorship to evolve and grow one of the organization’s core sources of revenue.
The ideal candidate will be committed to building our capacity in the digital space while maintaining our leadership in the broadcasting space. The VP of Sponsorship will lead New York Public Radio’s sponsorship revenue strategy, building the organization’s ability to deliver customized and off-the-shelf offerings to sponsors and sponsorship prospects across multiple media platforms. They will be a “revenue evangelist” for the organization, working collaboratively with key constituents internally and externally to drive future growth in a manner that is consistent with New York Public Radio’s overall mission.
This executive will direct sales staff responsible for radio, podcasting, display, streaming, and event sponsorships.
- Set and implement the overall strategy for growth of Sponsorship revenues within the context of NYPR’s overall strategic plan and annual operating plan.
- Establish and deliver on financial goals in coordination with senior management.
- Lead and direct a 20+person team of sales executives and operational support staff, creating an environment that is innovative, respectful, inclusive, goal-oriented, and ambitious.
- Recommend and implement organizational change as appropriate to enhance productivity and drive new growth initiatives.
- Add direct value to key client relationships, ad agency relationships, new business development, and marketing or cross-media programs.
- Assume hands-on responsibility for sponsorship cultivation processes, forecasts, tracking, and results.
- Assess and enhance the team’s ability to deliver on consultative sales, strategic account planning, business development, and compelling marketing/sales presentations.
- Set direction for Marketing presentations and Market Research initiatives geared to corporate sponsorship and sponsorship clients and ad agencies.
- Bring fresh thinking to the creative packaging, positioning, and pricing of integrated programs that allow marketers to reach NYPR’s influential audience.
- Play a hands-on high-level role to build key existing relationships and close new business.
- Collaboration with other departments: Develop close internal working relationships with the Programming/Content team in order to position current and new program. Collaborate with the VP, Development to identify and partner on high-level opportunities with major corporate accounts and their foundations.
- Provide informed input to CEO, CFO, and senior executive team on media-related resource and investment decisions based related to: ad-tech and sponsorship systems, pricing and revenue projections.
- Assume administrative oversight of forecasts, compensation plans, annual plan development, budget and revenue goal tracking by product and platform; expense; and barter policies and practices.
- Oversee traffic, inventory, measurement, and reporting systems.
- Provide strategic oversight to NYPR’s partner relations within the broader media community (American Public Media, NPR, PRI, etc.) as they relate to collaboration and coordination of local and national media sponsorship sales efforts.
- Success with the hands-on management of mid-sized media sales teams, with revenue budget responsibility in the $20M - $30M range.
- Experience in and commitment to building diverse and inclusive teams.
- Broad knowledge of the buying and selling of media to marketers and agencies, across multiple platforms. Familiarity with both transactional and consultative selling techniques.
- Success in evangelizing and driving forward a revenue agenda for a multi-product, multi-platform media business.
- A foundation in audio, including local broadcast and podcasting, as well as digital display, is a plus.
- Expertise in a wide-cross section of companies who serve a broad demographic
- The stature and confidence to effectively represent NYPR and build relationships with high-level clients, decision-makers, and external stakeholders.
- Excellent follow-through, prioritization, organizational skills, communication and presentation skills (written and spoken), team collaboration and people management skills.
- Affinity for NYPR’s programming. Interest in news, arts and culture, public affairs, and the global community. Strong intellect and curiosity quotient. Innovative thinker and problem-solver.
- Open-minded and willing to embrace diverse opinions and perspectives.
This is a full-time exempt role with a salary of $200,000-$225,000 per year and eligibility for both commission and bonus based on management based objectives, plus a full benefits package. Compensation offered within this range is determined by skills, experience and organizational pay equity. New York Public Radio offers excellent medical, dental, and vision insurance, vacation, personal and sick time as well as parental leave.
This role is currently a hybrid role, with the expectation that the VP, Sponsorship will work 3 days a week from our offices in New York.
Given this role will be in the office, being fully vaccinated against COVID-19 is required unless NYPR has approved a specific religious or medical exemption in advance of the first day of work. At this time, NYPR defines being fully vaccinated as having received two Moderna or Pfizer COVID-19 vaccinations or one Johnson and Johnson vaccination.
Commitment to Diversity, Equity & Inclusion
New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce. Our journalism and operations in the service of that journalism benefit from a broad range of perspectives, from all backgrounds, at all levels of the organization. Diversity is essential to honest, authentic, accurate storytelling and reportage; creating an institution in which all voices are encouraged, valued, and heard.
New York Public Radio is an equal opportunity employer committed to achieving the goal of equal employment opportunity for all. Applicants and employees are considered and evaluated for positions without regard to mental or physical disability, race, creed, color, religion, gender, national origin, citizenship status, age, genetic information, military or veteran status, sexual orientation, marital status, employment status or any protected federal, state, or local status unrelated to the performance of the work involved.