Senior SEM Analyst
Description
Overview
As a Senior SEM Analyst at LegalZoom, you will take ownership of paid search campaigns across major search engines, including Google and Bing, to drive customer acquisition. We are seeking a proactive individual contributor with a strong sense of ownership to own the management and optimization of SEM campaigns that meet business objectives and maximize ROI.
This role requires a deep understanding of performance marketing, strong analytical skills, and the ability to collaborate effectively with cross-functional teams. You will collaborate closely with product, product marketing, creative, and data science teams to ensure alignment on goals and leverage collective insights to enhance campaign performance. A strong analytical mindset and comfort with experimental design will be key as you drive innovation in paid search, testing new approaches, and scaling successful tactics to drive sustained business growth.
This position is based in Los Angeles at our Sherman Oaks office, located at 15233 Ventura Blvd, Sherman Oaks, CA 91403.
You will:
- Oversee and execute paid search campaigns across Google Ads, Bing Ads, and emerging search platforms. PMax experience is a plus.
- Monitor and analyze campaign data to identify key trends and insights that fuel data-driven optimizations and guide cross-functional learning.
- Manage campaign budgets to ensure optimal allocation of spend, meeting traffic, acquisition, and revenue goals. You must be comfortable with budget pacing and forecasting.
- Conduct keyword research, competitive analysis, and audience research to inform campaign strategy and targeting.
- Prioritize and execute continuous hypothesis-driven experimentation across various categories to optimize ad copy, targeting strategies, bidding techniques, and landing pages.
- Competitor research to benchmark campaigns and adjust strategies for conquesting, ensuring a competitive edge in the search landscape.
- Collaborate closely with internal teams, including product marketing, creative, and data science, to ensure alignment across all SEM efforts and contribute to project plans and briefs, ensuring consistency with overarching marketing objectives.
- Stay up-to-date on industry trends and changes to search engine algorithms to ensure campaign strategy is aligned with best practices and recommendations.
You have:
- Bachelor’s degree (preferred) in marketing, analytics, statistics, or a related field.
- 3+ years of hands-on experience managing paid search campaigns.
- Recent & relevant hands-on experience with Google and Bing Ads is required, as you will be responsible for directly executing campaign launches and optimizations. Google and Bing certifications are a plus.
- Experience with experimentation design, landing page optimization, conversion rate optimization (CRO), and A/B testing.
- Proficiency in structured analysis and Excel
- Excellent communication skills and ability to present data and insights to internal stakeholders.
- Experience managing SEM for SMB and/or consumer-focused brands, particularly in the legal or services industry, is a plus.
The national range for this role is $84,400 - $135,000 annual base salary. Actual compensation offered will depend on several factors, including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus, and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits, as seen below.
● Medical, Dental, Vision Insurance
● 401 (k), With Matching Contributions
● Paid Time Off
● Health Savings Account (HSA)
● Flexible Spending Account (FSA)
● Short-Term/Long-Term Disability Insurance
● Plus other wellness benefits to include:
○ Fertility
○ Mental Health
○ One Medical
○ Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit the Participation and Right to Work pages.