Lifecycle Marketing Manager
Description
About LegalZoom
LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.
Where we work
We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.
While this position is remote, we encourage and, at times, require in-person collaboration at our offices.
Overview
The Lifecycle Marketing organization at LegalZoom is hiring a highly motivated, experienced, technical, and innovative Lifecycle Marketing Manager to join a team of dynamic and talented Lifecycle Marketers and own and optimize the customer journey. The ideal candidate will be a data-driven and technical marketer who applies leading and emerging practices to create lifecycle marketing campaigns that directly influence key business drivers across a mix of acquisition, expansion, retention, and operational campaigns. This role offers the opportunity to directly own the customer journey for your programs and to shape this journey across our email and SMS channels as well as other future surface channels. This role reports into the Group Manager, Lifecycle Marketing and is a part of the Lifecycle Marketing organization.
You Will
- Be directly responsible for defining the audiences and messaging across our email and SMS surface channels for your assigned SMB and Consumer marketing programs.
- Actively design the end-to-end journey from campaign ideation through to customer acquisition, expansion, and retention and all operational touchpoints to support the customer through their journey.
- Be a partner to product managers, product marketing managers, and Martech in writing campaign briefs, deciding audience segment requirements, designing the campaign messaging and journey, and mocking up the email designs as you shepherd the campaign through the steps to launch.
- Lead and perform QA, launch notifications, and ongoing reporting for campaign and channel health.
- Drive recommendations to improve programs including experimentation and upstream or downstream system or process changes.
You Have
- Bachelor's degree in Marketing, Business, or related field, or relevant experience.
- Minimum of 3 years of experience in marketing, with at least 1 year of direct experience in lifecycle marketing.
- Proficiency in marketing automation platforms (Salesforce Marketing Cloud and Iterable preferred), CRM systems, and analytics tools.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organisation.
- Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies, including recommending enhancements to existing programs.
- Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics.
- Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
- Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing.
- Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes.
LegalZoom is a remote-first company, and the national range for this role is $100,000-$125,000. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus, and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits, as seen below.
● Medical, Dental, Vision Insurance
● 401k, With Matching Contributions
● Paid Time Off
● Health Savings Account (HSA)
● Flexible Spending Account (FSA)
● Short-Term/Long-Term Disability Insurance
● Plus other wellness benefits to include:
○ Fertility
○ Mental Health
○ One Medical
○ Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.