Senior Manager, Search Engine Marketing (SEM)

Marketing San Mateo, California Glendale, California


Description

Senior Manager, SEM

About LegalZoom

We believe that everyone should have access to professional legal advice. So, we’ve built a trusted and accessible technology-based platform to reduce barriers and help empower millions of people to grow their business, care for their families, protect their ideas and more. From Estate Planning, to Business Formations to IP, we’ve helped millions of customers, providing the protection and peace of mind they need. To date, we’ve grown to become the leading provider of online legal solutions for families and small businesses, and we’re committed to making our services even more valuable and easier to use than ever before. Join us!

Overview

We are looking for an experienced SEM expert to join our team in a high-impact, high-visibility role of Senior Manager, Search Engine Marketing (SEM) at LegalZoom. S/he will draw on their mastery of the paid search channel to deliver on ambitious growth goals for the business, leading SEM for a selection of LegalZoom products. The ideal candidate will be both analytical and creative, strategic and operational, as well as have strong written and spoken communication skills to influence stakeholders at all levels of our organization. In return, the position offers cutting-edge immersion into the digital advertising space and an opportunity to develop skills in media, data, and business strategy, as well as opportunities for personal and professional growth. S/he will report to the Sr. Director of Paid Media.

You will

  • Build, drive, and optimize successful Google and Bing campaigns
  • Expert skills in query reporting, ad copy testing, audience and conversion management
  • Establish, report, and improve on business KPIs
  • Regularly communicate performance results, up to C-level
  • Partner with internal teams and agency to drive execution of SEM strategy
  • Champion an always-on testing discipline that establishes test roadmap, hypotheses, and actionable insights that lead to relentless campaign optimization and iteration

Skills and Experience

  • 5+ years of SEM experience in a leading performance marketing-led industry (e.g. e-commerce, gaming, food delivery), either in-house or agency
  • Hands-on platform experience, with particular expertise in Kenshoo
  • Passionate about team and people development
  • Familiarity with emerging technologies in the rapidly changing media landscape, with strong opinions on tech and process needs
  • Fluent in digital media math, attribution models, and media measurement philosophies
  • Ability to analyze business data trends to inform decisions that will fuel company growth
  • Motivated self-starter that can drive projects and initiatives with little supervision
  • Confidence in communication and presentation to all levels of organization
  • Spirit of inquiry and curiosity

 

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity.