SEM Analyst

Marketing United States Austin, Texas Mountain View, California Los Angeles, California Glendale, California Glendale, California


​​About LegalZoom 

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts. 

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further. 

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions. 


Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness. 

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person. 

This position will be (remote/or SF Bay Area, LA Metro, and Austin Metro office location/s). 


As an SEM Analyst, you will manage and optimize search engine marketing campaigns across both Google and Bing. You will be responsible for analyzing data, identifying trends and insights, and continuously improving the performance of campaigns to meet goals and objectives. 

You will 

        Develop, execute, and manage search engine marketing campaigns (paid search, PPC advertising, etc.) to drive traffic, conversions, and revenue for clients. 

        Monitor and analyze campaign performance data to identify opportunities for optimization and make recommendations to improve ROI. 

        Conduct keyword research, competitive analysis, and audience research to inform campaign strategy and targeting. 

        Work collaboratively with internal teams (designers, copywriters, developers) and external vendors to ensure the successful execution of campaigns. 

        Create, provide insights, and present regular reports on campaign performance, including key metrics, insights, and recommendations for improvement. 

        Stay up-to-date on industry trends and changes to search engine algorithms to ensure campaign strategy is aligned with best practices and recommendations. 

You have 

        Bachelor's degree in marketing, statistics, or a related field. 

        2+ years of experience in search engine marketing, including managing paid search campaigns. 

        Proficient in Google Ads, Bing Ads, Google Analytics, and other relevant digital marketing tools. 

        Strong analytical skills and ability to interpret data to make informed decisions and recommendations. 

        Excellent communication skills and ability to present data and insights to internal stakeholders. 

        Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment. 

        Knowledge of performance marketing channels outside of paid search is a plus. 

        Certifications in Google Ads, Bing Ads, or other relevant digital marketing tools are a plus. 

LegalZoom is a remote-first company and the national range for this role is ($67,500-$87,500). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below. 

  Medical, Dental, Vision Insurance 

  401k, With Matching Contributions 

  Paid Time Off 

  Health Savings Account (HSA) 

  Flexible Spending Account (FSA) 

  Short-Term/Long-Term Disability Insurance 

  Plus other wellness benefits to include: 


  Mental Health 

  One Medical 

  Fringe lifestyle benefits up to $250 


Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.