Sr. Manager, SEO Technical Strategy

Marketing United States


About LegalZoom

At LegalZoom, we exist to democratize law and deliver on that purpose by bringing quality and affordable legal help to anyone who is starting a business, planning for their family, and protecting their ideas. If you ask our employees, (or Zoomers, as we call ourselves), they’ll tell you the people are the best part about working here, and that’s because we don’t lose sight of our purpose.  We are a company passionately focused on our customers through our products and services, supported by a strong technology platform that enables our customers to interact with us anytime and anywhere.  We are a high growth company, expanding rapidly into new products and services, and looking to bring in leaders that want to further drive our purpose, help lead our growth, enhance our culture, develop our teams and accelerate career growth in a fast-paced, highly collaborative, inclusive, transparent and talented organization.



LegalZoom is looking for an SEO Strategist with a focus and expertise in technical search engine optimization to drive organic growth for our industry-leading brand. S/he will be responsible for identifying technical opportunities to improve the overall experience and contributing to the team search traffic and financial goals. Reporting to the Head of SEO, s/he will also partner with cross-functional teams like product marketing, integrated marketing, and web development to guarantee discoverability and optimization across digital platforms.


You will

  • Define and own the strategy, planning, and measurement of SEO technical initiatives to drive organic traffic
  • Lead day-to-day SEO technical conversations for LegalZoom and it’s subsidiaries to inform the quarterly objectives to improve search engines abilities to consume information and properly index content
  •  Stay current on search engine updates, strategies and new technology that will impact the overall search experience
  • Supervise SEO-friendly product marketing and consumer marketing collateral
  • Work with technical leads to infuse SEO best practice into website development across current and emerging technology integrated into LegalZoom; educate teams with best practices documentation and regular training
  • Own organic growth reporting: create dashboards, measure performance, conduct post-analysis of technical initiatives, and share insights with stakeholders to ensure teams are pacing to meet goals
  • Regularly provide recaps, share new findings, and conduct industry case studies
  • Monitor traffic following algorithm updates and create a plan to increase traffic based on the new learnings
  • Keep current with latest SEO technology developments and provide the team, technical leads and stakeholders with SEO recommendations

You have 

  • At least 4-5 years’ experience in SEO with emphasis on SEO technical strategy
  • Track record of increasing organic traffic with measurable results
  • Experience using site analytics (Google Analytics)
  • Experience partnering with development teams to inform key website enhancements
  • At ease presenting in front of a large group, reporting to key stakeholders
  • Data visualization skills to tell compelling stories
  • Experience using popular SEO tools
  • Expert level technical SEO
  • Strong communication skills (written, verbal) for cross-functional collaboration
  • Proven ability to work well under the pressure of quick deadlines
  • Comfortable working independently and cross-functionally
  • Up to date on latest trends and SEO best practices 


 Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.