Life Sciences, Industry Marketing Manager

Marketing Mumbai, India


Description

We’re looking for a Manager, Life Sciences Product Marketing to develop marketing materials and go-to-market plans for Egnyte’s Life Science practice. In this role, you will have a deep understanding of Egnyte's Life Sciences platform, the Life Sciences and Biotech market, and associated competitive landscape. You will own the plan for product launches including internal and external market communications throughout the Egnyte for Life Sciences platform lifecycle. You will need the ability to grasp and translate technical capabilities into business benefits and develop product positioning, buyer journey mapping, messaging and content that resonates with industry-specific customers along each stage of the buying process.

What You’ll Do (but is not limited to)

  • Become an expert on Egnyte’s product capabilities and competitive landscape in order to develop a strong Life Sciences narrative
  • Partner with the Life Sciences Sales Team by equipping them to discuss products and solutions with customers, as well as develop and deliver sales plays
  • Lead creation of thought-leading industry marketing materials and content across digital and print communications such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement and trade show/event material
  • Manage and execute the industry marketing strategy and integrated marketing campaigns to optimize reach, customer acquisition and retention
  • Create effective materials and collaborate closely with cross-functional stakeholders

Your Qualifications

  • Industry knowledge in Life Sciences or Biotech
  • Experience in marketing B2B SaaS products
  • Excellent written and verbal communication skills, and the ability to produce stellar writing under tight deadlines
  • Experience in content collaboration and governance landscape in which Egnyte competes
  • Strong ability to plan and execute on multiple projects simultaneously
  • Track record of successfully influencing and collaborating with cross-functional teams
  • Experience in partnering with industry teams and supporting their customer conversations
  • Strategic thinker that is able to roll up sleeves to get things done
  • Bachelor's degree in biology, marketing, business, technology, or relevant field of study
  • Exceptional communication and relationship-building skills

Equal Opportunity Employment

At Egnyte, we celebrate our differences and thrive on our diversity for the benefit of our employees, our products, our customers, our investors, and our communities. Employment at Egnyte is based solely on a person’s merit and qualifications directly related to professional competence. We do not discriminate based on race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity or expression, disability, age, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

About Egnyte

Egnyte provides a unified content security and governance solution for collaboration, data security, compliance, and threat detection for multicloud businesses. More than 16,000 organizations trust Egnyte to reduce risks and IT complexity, prevent ransomware and IP theft, and boost employee productivity on any app, any cloud, anywhere. Investors include GV (formerly Google Ventures), Kleiner Perkins, Caufield & Byers and Goldman Sachs.