Senior Manager, Customer Advocacy and Community
Description
Senior Manager, Customer Advocacy & Community
Mountain View, CA; Draper, UT; Raleigh, NC; Remote, US
EGNYTE YOUR CAREER. SPARK YOUR PASSION.
Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:
Invested Relationships
Fiscal Prudence
Candid Conversations
ABOUT EGNYTE
Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com.
Our Customer Marketing team is seeking a strategic, data-driven, and experienced Senior Manager, Customer Advocacy & Community to join our team. In this role, you will lead our customer advocacy initiatives, including customer references, advisory boards, customer stories, and the growth and engagement of our new Egnyte community.
Reporting to the Director of Customer Marketing, you will guide the strategy and execution of our advocacy team, ensuring operational excellence and driving meaningful customer activation. You will manage one direct report and work closely with them to drive the success of our customer advocacy and community initiatives.
Your primary mission is to develop and expand a world-class advocacy program that turns our customers into passionate advocates, while also building a highly engaged online customer community.
The ideal candidate is an experienced advocacy and community leader who excels at building engagement programs, facilitating peer-to-peer collaboration, and translating customer insights into meaningful business outcomes. You will collaborate closely with Customer Success, Product, and Marketing teams to ensure the Community and Advocacy programs enhance the customer experience and strengthen our brand reputation.
WHAT YOU’LL DO:
Customer Testimonials & References:
- Own the end-to-end creation of customer stories, testimonials, videos, and reviews, from identifying candidates through final delivery.
- Coordinate customer reference requests, proof points, and evidence for Sales while actively growing and maintaining a strong reference pool.
- Partner with Marketing and Sales to deploy advocacy content across demand generation, brand, and enablement programs.
- Track testimonial and reference effectiveness, using data to inform strategy and demonstrate measurable outcomes.
- Drive customer reviews on G2 and Gartner Peer Insights through structured outreach and engagement. Tracking review volume, ratings, and sentiment to measure program health and inform strategy.
Customer Community:
- Lead the online Egnyte Customer Community (Gainsight), developing and executing strategies to increase engagement, foster peer-to-peer connections, and promote the sharing of best practices.
- Leverage automation tools such as Gainsight Playbooks and Rules Engine to deliver personalized engagement journeys, milestone communications, and re-engagement campaigns.
- Analyze Community performance metrics and prepare regular reports on engagement, adoption, and business impact, providing data-driven recommendations for continuous improvement.
- Moderate and maintain a healthy Community environment by ensuring all discussions receive timely responses, verifying solutions, and keeping conversations constructive and on brand.
Customer Advisory Boards:
- Build and scale our industry Customer Advisory Boards (CABs) and Technical Advisory Board (TAB) as strategic forums to deepen relationships with key customers and surface insights that inform product and business decisions.
- Manage board membership in partnership with senior leadership to ensure diverse perspectives and alignment with strategic priorities.
- Oversee end-to-end event execution, including agenda development, stakeholder alignment, on-site logistics, and post-event follow-up to maximize engagement and impact.
YOUR QUALIFICATIONS:
- 5+ years of experience in B2B SaaS Customer Advocacy, with experience in Community and CAB Management.
- Experience building cross-functional customer advocacy programs that span Customer Success, Marketing, and Product organizations.
- Proven track record of building and scaling online communities that drive measurable engagement and customer satisfaction.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Excellent written and verbal communication skills, with the ability to engage both executive and technical audiences.
- Demonstrated analytical capabilities and the ability to translate insights into actionable strategies.
COMPENSATION:
Our compensation reflects the cost of labor across multiple U.S. geographic locations and pay varies based on defined markets. The standard base pay range for this position across the U.S. is $145k - $170k annually. Pay varies by work location and may also be dependent on job-related skills, knowledge, and/or experience. During the interview and/or hiring process, your recruiter can share more information about the compensation package specific to the role and job location.
- Competitive salaries and comprehensive benefits
- Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
- Paid holidays and sick time
- 401(k) with company match
- Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
- Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
- Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
- Gym, cell phone, and internet reimbursement
- Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
- Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
- Your own Egnyte account with lifetime access
- HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
- One Medical virtual care, providing you with healthcare access across the country
Egnyte, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Egnyte, Inc.'s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.