Sr Marketing Campaign Manager
Description
Sr Marketing Campaigns Manager, MENA
Dubai, United Arab Emirates (Remote)
EGNYTE YOUR CAREER. SPARK YOUR PASSION.
Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:
Invested Relationships
Fiscal Prudence
Candid Conversations
ABOUT EGNYTE
Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com.
Egnyte is looking for a stellar B2B marketing leader, that has previous experience marketing to and driving demand within vertical industries and a new region for a product or business. This candidate should have a proven track record of hitting pipeline and revenue targets through effective digital and field marketing strategies. The ideal candidate has a growth mindset, values a close partnership with sales, and has broad experience across webinars, trade shows, virtual events, email nurture marketing, content creation, digital ads, and sponsorships. Building, maintaining, and supporting relationships with sales, channel, & Product counterparts is critical to success in this role.
WHAT YOU’LL DO
- Drive regional pipeline via field marketing programs, channel partner campaigns, and digital engagement tactics.
- Plan and execute end-to-end marketing campaigns across field, digital, and channel GTM.
- Act as the regional marketing lead for MENA, supporting Sales, Channel, and Product Marketing needs.
- Partner cross-functionally with sales, customer success, solutions engineering, product marketing, demand generation, and other stakeholders to build and execute marketing programs that drive pipeline and revenue within our core verticals in MENA.
- Develop quarterly plans and campaign/event calendars by working closely with Sales and Channel to modify/adapt based on pipeline coverage, regional initiatives, strategic opportunities, or gap needs.
- Earn the role of trusted advisor on all things pipeline and revenue to Sales and leadership.
- Constantly tune and optimize campaigns to increase conversion, reduce acquisition cost and increase ROI.
- Localized messaging, landing pages, references, and nurture flows for regional target sectors and personas.
- Work with Marketing Analytics and Sales Ops to track, analyze and report on funnel metrics and campaign performance across all channels.
- Proactively identify gaps, trends, standard methodologies, headwinds, and tailwinds that impact the regional initiatives.
- Work with Product Marketing to understand our content and messaging strategy, ideal customer profile, and personas to ensure enablement, regional consumption, and enhance conversion/cycle metrics (i.e.: MQL, Pipeline, ROI on events & campaigns, etc.)
- Manage marketing budget, event organizers, and third-party vendors, and merch inventory in MENA.
- Attend MENA Operational syncs, Forecasts and Customer Experience meetings prepared with your inputs and recommended outputs.
- Follow and contribute to regional best practices, ROE, and deal orchestration.
- Travel to customer and partner sites, Egnyte internal on-site meetings and trade shows/conferences.
- Ability to work remotely and 3 days minimum in office.
YOUR QUALIFICATIONS
- Bachelor’s degree or equivalent.
- Experience in SaaS / tech industry.
- 3-5 years of B2B marketing experience.
- Ability to lead and execute multiple events from inception to revenue delivery.
- Able to communicate fluently in English (and Arabic preferred) for regionalized content and messaging with knowledge of GTM nuances.
- Knowledge of key channel players (e.g., Redington, Mannai, regional Distributers and resellers) and their GTM approaches and collaboration opportunities.
- In-depth knowledge of campaign tactics and execution.
- Demonstrable experience in managing campaigns, events and field marketing for B2B SaaS company.
- Excellent verbal communication, organization, project management, and writing skills.
- Knowledge and understanding key technologies – SFDC, Marketo, Outreach.io, Tableau.
- Experience building relationships with a cross-functional team.
- Experience working with geographically dispersed teams and colleagues.
COMPENSATION:
Compensation will be determined based on the candidate’s qualifications, relevant experience, and the specific requirements of the role. Further details of the total compensation package will be discussed during the interview and selection process.
BENEFITS:
- Generous Time Off: 24 days of paid annual leave, plus all applicable public holidays
- Fully Covered Health Insurance: Employer-paid private medical coverage for you and your dependents
- End-of-Service Gratuity: Provided in accordance with UAE labor law
- Internet and Mobile Reimbursement: Monthly reimbursement for internet and mobile phone expenses
- Tax-Free Earnings: Enjoy the full benefit of tax-free income in the UAE
Equal Employment Opportunity
Equal Employment Opportunity Egnyte, Inc. is an Equal Opportunity Employer committed to fair, transparent, and merit-based employment practices in accordance with UAE labor laws. Employment decisions at Egnyte are made without regard to nationality, ethnicity, religion, gender, age, marital status, or disability, to the extent permitted by applicable law.
We are dedicated to fostering a professional work environment that upholds respect, equity, and inclusion across all aspects of employment, including
recruitment, hiring, promotion, training, compensation, and career development. Egnyte values the contributions of a diverse workforce and believes that varied backgrounds, perspectives, and experiences enhance organizational strength and performance.
Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of [email protected]. Egnyte, Inc. will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact [email protected]. To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.