Field Marketing Manager, Netherlands & Nordics

Growth & Marketing Netherlands

Position at Confluent Netherlands B.V.

With Confluent, organisations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organisation to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

About the Role:

The Field Marketing Manager has overall responsibility for planning and executing marketing campaigns in the region and driving demand generation programs for the sales function. The role will work closely with campaigns, marketing operations, field marketing and sales leadership helping support, execute and track program tactics for integrated campaigns - digital, events, webinars, regional trade shows, partner events and account based marketing across the Nordics and The Netherlands.  

The ideal candidate will be a results-oriented self-starter who has a passion for tactical marketing, flawless execution, pipeline generation, experience in enterprise B2B and the fast growing digital native sector, and a data-driven mindset and strong execution skills. 

What You Will Do:

  • Create, build and execute on regional marketing plans for the regions
  • Report on metrics and success for the campaigns  
  • Adapt / localize  corporate campaigns for regional execution
  • Initiate and develop account-based marketing activities in support of the sales team’s names account plans
  • Plan and execute physical and virtual events
  • Build strategic Expansion plays for key accounts  
  • Collaborate with local sales teams to set priorities, build pipeline, and achieve sales goals
  • Work in close collaboration with a range of marketing teams including Marketing Operations, Communications, Customer Marketing, Campaigns, and Strategic events
  • Work with Confluent’s partners to build and execute joint activities
  • Work closely with other geographies in the EMEA team to ensure effective re-use of proven campaigns
  • Deliver an effective return on Marketing Investments
  • You will be part of a hybrid team that meets in Amsterdam once a week to work on joint projects and benefit from a team culture.

What You Will Bring:

  • Experience as a field marketer in a technology company with territory responsibility
  • Experience in deploying tactics to grow product usage
  • Excellent communication skills  
  • Work well under pressure and to budget
  • Use of data to drive business decisions
  • Build strong relationships with colleagues and other confluent departments  
  • High energy and enthusiasm for the role  
  • Able to prioritize and manage multiple projects at once
  • Extensive experience in delivering regional shows and events
  • High level of attention to detail
  • Ability to navigate a within a matrix marketing organization
  • Strong planning, organizational, and reporting skills
  • Experience in vendor management and procurement activity
  • Strong understanding and working knowledge of Salesforce, Zoom, Gsuite, GotoWebinar, or similar.
  • Working knowledge of Marketo or similar tool is preferable.  
  • Available to travel in region as needed for the role - likely 40%

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

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