Director, Brand Design - Cuisinart

Job ID 2023-0840

Sales/Sales Services Stamford, Connecticut


Position at Cuisinart

About Us:

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.

Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring.

Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.

At Conair, we inspire our customers with innovative quality products and brands that enhance their lives.

Position Summary:

The Director of Brand Design will be a transformative leader that will curate the tone, look and feel of the Cuisinart brand and work on everything that is visible to consumers.   

The ideal candidate would have a strong Industrial Design background. They would help drive the design integrity of projects – maintaining adherence to and curating a brand language. You’ll work closely with Engineers, project managers and sales teams to bring new products and projects to market. 

The transformative candidate will bring best-practices, tools and design insights to the company, to  

help build a small in-house Brand Design team – a diverse mix of designers who will define the look and feel of the brand on everything through digital video creation/editing, photo direction for social platforms, to tight decks used for sales pitches. 

The highly-valued candidate will have familiarity with a broad scope of design disciplines– especially motion design and proficiency with 3D rendering software 

This role will require an established portfolio of shipped work and a firm grip on brand architecture and curation. 
This role is a management-level role, and a successful candidate will have the empathy and energy required for leading and coaching your team.  You will be encouraged to collaborate broadly outside your immediate team – providing insights to project teams on new projects, liaising with our Digital team and Product team on creative strategies and working with our sales teams, who need assets, presentation materials and content for their accounts. 


  • Curate the design and visual brand strategy for Cuisinart, scaling content globally – using assets effectively and economically and working with the brand team to create world-class content that is relevant to and reaches our target audience.
  • Develop the cross-platform strategy and rationale for projects and spending online, in print and in other media.
  • Develop a center of excellence for insights and surveillance of socio-economic, market and consumer sentiments and patterns, including trends in the digital marketplace.
  • Refine market insights validating our brand and products
  • Utilize insights to develop and execute new solutions for the brand and products
  • Develop and manage a promotional product launch calendar that aligns with retail calendar, and aligns with a coordinated social media strategy
  • Liaise with Sales Teams to develop localized marketing calendar focusing on seasonality of categories
  • Work with outside agencies to advance all aspects of brand design
  • Liaise with Digital Team and Copywriting Team to curate and manifest the tone of the Cuisinart brand

Essential Qualifications:

  • Bachelor’s degree required with a minimum of 15 years of design and brand experience
  • Strong competency with Solidworks (or equivalent) 
  • Strong competency with KeyShot (or equivalent)
  • Proficiency with Adobe Photoshop, Illustrator and InDesign.
  • Exceptional aptitude and knowledge in design strategy and brand curation will be prized.
  • The Brand Design Director role would require experience with design management – having managed external design teams/consultants and internal design teams – with the experience and maturity to move projects forward and bring products to market.
  • A portfolio real-world work (goods that have been manufactured and shipped) is required. Aptitude in developing design solutions with a focus on brand is preferred – special favor will be given to applicants whose body of work includes projects with global brands.
  • The ability to show a narrative in case studies, between research and solution.
  • Applicants with case studies showing thought-process from data to insight to action will be favored.
  • A proven teammate who others can vouch for. Exceptional weight will be given to candidates with references who can independently vouch for the candidate’s aptitude, drive, creativity and ability to mentor junior colleagues.
  • Exceptional presentation skills are especially important.
  • A growth mindset will be valued.
  • A sharing and collaborative spirit will be celebrated.

Environmental Factors:

  • Working conditions are normal for an office environment.
  • Must be able to sit for extended periods of time
  • Must be able to use a computer keyboard and view a monitor for extended periods of time
  • Must be able to travel domestically and internationally for business (% if needed)
  • Must be Covid-19 vaccinated.
  • We currently operate on a hybrid schedule; candidate must be willing to come into the office 50% of time.

What we offer:

  • Comprehensive Medical/Dental/Vision plans
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HRA/Dependent Care FSA
  • Paid Parental Leave Policy
  • 401k and company match
  • Free Lunch (in some locations)
  • EAP & Employee Wellness Programs
  • Volunteer Days Paid Time Off

  • Comprehensive Medical/Dental/Vision plans
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HRA/Dependent Care FSA
  • Paid Parental Leave Policy
  • 401k and company match
  • Free Lunch (in some locations)
  • EAP & Employee Wellness Programs
  • Volunteer Days Paid Time Off

Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re            looking for?  We still want to hear from you!   Apply online and let us know why you would make a great addition to Conair!