Sr. Manager, Ecommerce

Job ID 2022-0722

Marketing/Brand Management Stamford, Connecticut


Description

Position at Conair LLC

About Us:

Conair LLC is one of the largest, most successful, and well-recognized consumer products companies in the world.  Over the past 60 plus years Conair has evolved into a global company selling personal care products, kitchen appliances, cookware, and professional beauty appliances under more than 25 brand names in over 120 countries with revenues exceeding $2.5 billion.

Position Summary:

Based out of our corporate office in Stamford, CT, the Ecommerce Senior Manager will optimize the Conair Hair Accessories digital business by working with the Conair team to develop strategies utilizing their knowledge and expertise of eCommerce programs, teams, tools, and third-party vendors. 

Our candidate has a comprehensive knowledge in building a best-in-class PDP, including product content and taxonomy. The candidate will own metrics, such as Content Analytics, Digital Marketing spends and efficiency, and interact with Conair’s digital marketing teams and retailers to drive the business. This job will focus on building digital acumen by developing & monitoring metrics and dashboards to measure Conair’s success in the digital space.

The Ecommerce Senior Manager plays a leading role in the management of channels for digital projects inclusive of online planning and insight, promotions, content production such as videos, display advertising, web building, and design.

This role also manages communication with agencies, high quality acquisition programs, campaigns, and activities across the business’s online platforms. 

Responsibilities:

  • Collaborate with the Conair Sales team to develop accretive growth strategies on our own digital properties, as well as key digital accounts, including Amazon, Walmart, and Target.
  • Drive incremental EBITDA while optimizing the digital marketing investments.
  • Optimize SEO on our own digital properties, as well as key digital accounts.
  • Host weekly digital meetings with the team.
  • Help create and own best in class Content Analytics scorecards.
  • Collaborate with the Conair Marketing team to develop channel specific product portfolio.
  • Manage Finance and Operational forecasting.
  • Responsibility for the digital channel P&L.
  • Single-threaded ownership of ensuring ecommerce performance objectives are met, and responding quickly to make adjustments and deliver results.
  • Ensure data feeds are functioning as needed (by platform) 
  • Forecast & manage performance media budgeting 
  • Manage communications w/third party agencies/providers 
  • Produce reporting including ROAS/budget projections and channel performance.

Essential Qualifications:

  • Bachelor’s degree in Marketing, Digital Marketing, Business or related field.
  • Minimum of 8 years of ecommerce experience in the Personal Care, Health Care, Beauty or Consumer Goods industry.
  • Proven track record of scaling an ecommerce business, driving growth and profitability.
  • Expertise in retail.com, marketplace channels such as Amazon, Walmart and FBA/WFS platforms.
  • Demonstrated ability to manage a P&L. Core operational strength and the ability to make the right budget decisions to drive business success.
  • Demonstrated ability to show accountability of Digital Strategy and its direct impact on the business.
  • Demonstrated clear, direct communication style, with the ability to lead cross-functional teams.
  • Ability to both analyze digital trends and drive consumer feedback as well as execute against it and take actionable steps.
  • Comfort in leading strategy and executing - not afraid to dive into platforms and systems to help troubleshoot or execute as needed.
  • Passion for all things ecommerce and digital marketing - up to date on latest digital innovations and consumer trends.

Environmental Factors:

  • Working conditions are normal for an office environment.
  • Must be able to sit for extended periods of time
  • Must be able to use a computer keyboard and view a monitor for extended periods of time
  • Must be able to travel domestically and internationally for business up to 20%

What we offer:

  • Comprehensive Medical/Dental/Vision plans
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HSA/Dependent Care FSA
  • 401k and company match
  • Commuter Shuttle to/from Stamford train station