Social Media Content Strategist
Description
Join Team CARFAX as a Social Media Content Strategist
Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four-day week continues in Summer 2025!
At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 3 days a week in our Centreville office subject to change with future business needs.
What you’ll be doing:
- Produce engaging organic content across all Carfax social media accounts with a strong focus on TikTok, Meta, and Snapchat
- Engage Gen Z and Millennials with Carfax content focused on first-time car owners/buyers
- Grow unaided awareness of both Carfax and our consumer lifecycle
- Drive app downloads and account creations
- Develop communication plans for organic social
- Develop and manage an editorial calendar across platforms
- Understand how to navigate algorithms
- Cultivate relationships with industry influencers
- Monitor, nurture, and engage across Carfax platforms
- Work closely with customer support to escalate customer service issues
- Oversight and reporting on social engagement growth across platforms
What we’re looking for:
- 4+ years of experience in a social media-heavy position, with priority on TikTok/Snapchat for a brand or individual
- Examples of previous engagement tactics and approaches required
- Expertise with social media platform know-how, especially TikTok and Snapchat
- Bachelor’s degree in marketing, advertising, communications, or related field preferred
- Metric-driven mindset (engagement, growth, ROI)
- Experience using a media monitoring tool like Sprout Social
What’s in it for you:
- Competitive compensation, benefits and generous time-off policies
- 4-Day summer work weeks and a winter holiday break
- 401(k) / DCPP matching
- Annual bonus program
- Casual, dog-friendly, and innovative office spaces
Don’t just take our word for it:
- 10X Virginia Business Best Places to Work
- 9X Washingtonian Great Places to Work
- 10X Washington Post Top Workplace
- 3X St. Louis Post-Dispatch Best Places to Work
About CARFAX
CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.
CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.