Regional Marketing Specialist

Marketing Hometown, Illinois Bloomington, Illinois Quincy, Illinois Quincy, Illinois


Position at Ayr Wellness

Company Description  

AYR Wellness is a publicly traded, multi-state cannabis company with more than 85 dispensaries. We are one of the largest scale producers of high-quality cannabis in the U.S., and our purpose is to be a force for good. People are at the heart of everything we do, and we are passionate about bringing progress and positive changes to our communities, our industry, and our world.    

Our talented and reliable team members are the foundation of our business and investing in exceptional talent is paramount to our success. The key to building a culture where everyone can thrive starts and ends with our teams. Their collective courage and kyndness sets AYR apart. Your career growth at AYR is limitless, and we believe in creating an environment where everyone can flourish and win together.   


Job Summary  

Ayr Wellness is looking for a highly creative, forward-thinking Regional Marketing Specialist to support retail and brand-specific marketing initiatives at the local level. In this role, you will be responsible for working directly with the Regional Director of Marketing as well as other Regional Managers to strategize and execute all consumer programming, menu planning, and promotional strategy, utilizing a data driven approach to customer relationship management.  


Duties and Responsibilities   

  • Working with the Regional Marketing Director to collaborate in creating a regional retail marketing strategy and mapping out the tasks needed to implement that strategy.
  • Maintain overall project planning calendar and master timeline for marketing and research, including key events, milestones and deliverables.
  • Partner with Regional Director on marketing projects from beginning to end.
  • Organize assets and ensure each party has correct assets at time of need
  • Keep marketing calendars up to date, and forward looking. Create content as needed, and review in timeline manner with upper management.
  • Oversee print contractors and other promotional vendors.
  • Tactically organize promotional activities for new product and service launches
  • Create and manage surveys, behavioral and market research, and competitive analysis
  • Guide the flow of work and information through internal teams (design, editorial, production, programming); ensuring each team has what they need.
  • Collaborate on retail brand elements across regional retail locations, prioritizing consistency and convenience
  • Partner on campaigns across program lifecycle: Leveraging insights to shape strategy, blueprint gameplan, oversee development, manage execution, track performance, iterate where practical, report results.  


  • Proficiency with Microsoft Office Suite, specifically with Excel.  
  • Must be able to thrive in a fast-paced, quick-changing environment
  • Self-starting, forward thinking idea generator with entrepreneurial spirit
  • Fully engaged, team player with excellent communication skills
  • Knowledge of market research practices and techniques
  • Project management skills, with experience running large scope projects with cross over departments
  • Cannabis experience a bonus, but not required
  • At least 3 years of experience in marketing, project management and/or retail experience



  • Bachelor’s degree in marketing or equivalent required  



Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. 

At AYR Wellness, our vision is to be a force for good in all we do and to bring lasting positive change to our communities, our industry, and our world. And it wouldn’t be possible without our exceptionally talented team. We’re proud to be an equal opportunity employer that celebrates the uniqueness of each employee and supports their individual journey in finding their genius and pursuing their passion.  

AYR Wellness is committed to the policy that all persons have equal access to employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ+ community, regardless of age, gender, religion, marital or veterans’ status.