Senior Media Planner

Comms & Strategic Planning Toronto, Ontario


About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,200 people across 88 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • Deep knowledge we have of our clients’ business
  • Confidence to challenge what’s gone before
  • The support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company.

Role Context:

The Senior Media Planner is responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.

Core Responsibilities:

  • Day-to-day responsibility involving the planning and execution of 360 media campaigns
  • Present media plan recommendation and POV’s to client
  • Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis
  • Decision making on campaign optimization and strategic changes
  • Ensure media plans deliver on client objectives, are strategic and meet efficiency goals
  • Assist with tracking media expenditures to ensure agency and client budget compliance
  • Assist with evaluating and measuring eCommerce business priorities, business reporting, Ecommerce ambition strategy and KPI/metrics development.
  • Maintain client contact/Manage client requests – i.e. plan changes, budget changes, provide marketplace information
  • Working closely with SR. Planner/Buyer and Associate Director 
  • Working collaboratively with performance teams (Programmatic, Social, and Search teams).

Required Skills/ Experience:                                

  • Minimum 3+ years of related experience, Strategy Planner/Buyer, and in media, investment or strategy teams within an established media agency
  • University or College degree/diploma in Media, Marketing, Business, or related field is an asset.
  • Experience working with a range of clients in a digital environment
  • Planning experience in an ecommerce environment (asset but not required)
  • Demonstrates understanding of media basics and concepts:
    • knowledge of different buying methods such as CPM, CPC, CPE, CPA
    • Understanding of multiple digital media channels (display, mobile, video, paid search, paid social)
  • Proficient with Syndicated tools (i.e. PMB, Evaliant, Xpert, Comscore, etc.)
  • Proficient with Microsoft Office Suite
  • Solid experience with DFA Digital campaign set-up, trafficking and tagging processes
  • Solid experience with and understanding of reporting tools (i.e.DFA, Omniture, Webtrends, Google analytics)


  • Demonstrates accuracy and attention to detail
  • Ability to communicate concisely and clearly both orally and in writing
  • Self-starter who demonstrates initiative
  • Ability to manage multiple projects
  • Ability to delegate and oversee Assistant workload
  • Team player who can step in and help drive strategy against a landscape that is in constant change
  • Thrives in fast paced environment

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.

GroupM encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know. GroupM thanks all applicants, however only those who qualify for an interview will be contacted.