Wavemaker Careers

Description

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker Way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by :

• Deep knowledge we have of our clients’ business
• Confidence to challenge what’s gone before
• The support to go further than we thought possible

 We are a part of GroupM, WPP’s global media investment management company. 

About the Commerce Practice:

Wavemaker Commerce is an industry-leading team of positively provocative commerce marketers with expertise spanning all disciplines, including retail media, direct-to-consumer media, and social commerce, consulting on the entire Wavemaker US client portfolio for best practices in strategy, measurement, and media performance. Wavemaker Commerce delivers best-in-class solutions across all major categories at scale through exemplary processes, proprietary tools, and exclusive partnerships.

About the role: 

The Manager of Commerce Strategy will oversee award-winning commerce media solutions across one of Wavemaker’s largest CPG/FMCG clients. 

This role requires a foundational understanding of the capabilities of commerce platforms, including retail media networks, ad tech partners & data suppliers, enabling the contribution in solving complex business problems through simplified POVs to unlock new growth opportunities across channels for clients.

Reporting to the US Director of Commerce and as a contributing member of the Wavemaker Commerce Practice, you will work closely with retail partners and support highly dynamic cross-functional project teams across multiple client accounts. This role will have the opportunity to infuse the best of our agency capabilities into our client's day-to-day deliverables.

 Your Impact:

• Support US Commerce Director in partnering with cross-functional client teams to understand brand and retailer growth objectives and translate these priorities into actionable retail media strategies.
• Aid agency cross-functional teams, including investment, search, social, programmatic, data, and analytics, to deliver comprehensive solutions that accomplish client's business objectives
• Assist in planning retail media programs utilizing appropriate tactics that unlock omnichannel conversion and growth. 
• Be bilingual in media and relevancy within the evolving retail media ecosystem
• Reinforce retail media best practices, including performance, transparency, efficiency, and brand safety guidelines.
• Partake in formulating objective-based KPIs, understanding closed-loop measurement, and syndicated 3rd party research.
• Supervise relationships to ensure the development & delivery of best-in-class solutions.
• Participate in thought leadership by staying abreast of the latest trends and best practices in retail & commerce media, distributing POVs on changing industry dynamics.
• Engage with and assist internal and external leaders across WPP agencies, technology providers, and retailers. 

Your Qualifications:

•  3-5+ years of experience in media, preferably at an advertising agency; experience in retail media, shopper marketing, and/or performance media is a plus
• Working knowledge of retail media landscape, US retailers, advertising partners, advertising technology partners, and industry trends in commerce media including Amazon, Walmart, Target, Kroger, Instacart, and more  
• Ability to implement effective media plans that achieve business objectives
• Drive to learn and understand the retail landscape and the latest trends in commerce media
• Basic knowledge of measurement capabilities, Excel and media math, and media channels (e.g., programmatic, search, social)
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas
• Ability to collaborate and work effectively with internal teams and external partners
• Basic analytical skills, with the ability to analyze data and assist in developing insights that inform strategy and optimization
• Problem solver and strategic thinker with the ability to identify improvement opportunities
• Highly collaborative, excited to be a part of a mature team that continues to expand and positively redefine our commerce solutions

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.