Senior Marketing Specialist

What to expect when you join Sikich

Team members at Sikich have a lot in common while also being part of a rich and varied group of contributors, creating a distinct and thriving culture. Chief among our commonalities is a desire for growth and a shared unity of purpose in our professional lives. We believe that through diverse perspectives, challenging the status quo and rewarding action, we accelerate innovation and drive growth – for our clients, for ourselves and for our communities.

The professional services landscape continues to evolve. For Sikich, this means we have an opportunity to further cement our leadership position in this industry and continue to grow our organization in increasingly exciting ways. This growth is meaningful for every team member at our company because larger companies simply see more interesting client opportunities and can attract impressively talented individuals like you. Through a dedicated focus on key business priorities and intentionally creating a rewarding employee experience, Sikich has developed into a highly regarded provider of professional services and a sought-after employer of choice.

Do you want to work with other skilled and agile practitioners who thrive on challenge and growth? We believe everyone has untapped potential. That’s why we lead with vision and act fast, pairing deep expertise with practical solutions. Our teams cut through complexity and deliver real impact. It's our hope that you find more than just a job. At Sikich, you'll find optimism, clear insights and genuine warmth, without egos.

Are you ready to grow with us?

Position summary

 The Senior Marketing Specialist plays a key role in driving awareness, engagement, and pipeline growth for multiple areas of Sikich’s business. This individual will partner closely with marketing leadership, practice leaders, and subject-matter experts to develop and execute integrated marketing activities. The ideal candidate is both creative and operational—able to manage projects, think strategically, and execute efficiently in a fast-paced, professional environment. 

What will you do in this role?

Campaign Execution & Demand Generation 

• Plan and execute integrated marketing campaigns across digital, email, social, events, and partner channels. 
• Collaborate with internal creative, communications, PR, and digital teams to deliver cohesive, high-quality marketing assets. 
• Support partner and alliance marketing activities with third-party vendors and technology partners. 
• Work with business unit leaders to understand priorities, target audiences, and key value propositions. 
• Manage campaign workflows, timelines, and deliverables end-to-end. 
• Support lead generation and nurturing initiatives using marketing automation tools. 
• Support basic A/B testing of email, landing page, or ad variations to improve engagement and conversion performance. 
• Conduct basic market and competitive research to inform personas, buyer journey alignment, and campaign strategy. 

Content Development & Thought Leadership 

• Collaborate with subject matter experts to translate technical and complex concepts into compelling, audience-friendly materials for multiple channels, including web, email, social, events, and partner campaigns, ensuring consistency in messaging and voice by audience. 
• Help craft positioning and messaging that resonates with target audiences across industries, roles, and stages of the buyer’s journey. 
• Coordinate development of multimedia assets (videos, infographics, presentations) in partnership with creative teams. 
• Support light multimedia needs, such as short video clips or webinar edits, in partnership with creative teams. 

Event & Webinar Management 

• Coordinate virtual and in-person events, including webinars, client roundtables, and industry conferences and manage  promotions, attendee communications, and drive post event follow-up with sales teams to maximize event ROI. 

Analytics & Reporting 

• Track performance of campaigns, content, email engagement, and events, while using data to refine strategies and optimize future initiatives. 
• Maintain and analyze campaign and CRM data, ensuring accurate lead and opportunity tracking, KPI reporting, and actionable insights. 

What do you need to succeed in this role?

• 3+ years of experience in B2B marketing, ideally within consulting, professional services, or technology. 
• Strong writing, editing, and content development capabilities. 
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce, Dynamics 365)
• Demonstrated ability to manage multiple projects with attention to detail with excellent organizational skills and ability to juggle multiple priorities. 
• Strong communication and stakeholder management skills. 
• Analytical mindset with experience using data to drive decisions. 
• Self-starter with strong initiative and follow-through.
• Creative thinker willing to bring new ideas to the table. 
• Collaborative and team-oriented with a growth mindset. 

Preferred 

• Experience supporting multiple business units or managing competing priorities. 
• Knowledge of integrated marketing campaign planning and execution. 
• Familiarity with SEO, paid digital channels, or social media strategy. 
• Experience working in a matrixed, fast-paced corporate environment. 

In compliance with this state’s pay transparency laws, the midpoint of the salary range for this role is $70,000. This is not a guarantee of compensation or salary, as final offer amount may vary based on factors including but not limited to experience and geographic location.

In addition, specific skills/experience required are as follows:

• Values driven – You embody and model absolute integrity and servant leadership and you have a bias for action and continuous innovation.
• Uncompromising problem solver – You see opportunities in every business challenge and can develop, articulate and implement solutions.
• Collaboration – You are a relationship builder across all levels of the organization and across all business units.
• Instills trust – You do what you say, without ego, and you follow through on commitments consistently and credibly.
• Impact & influence – You are relentlessly focused on making a difference and can gain support for ideas, proposals and solutions. You get others to act, with or without formal authority, to advance initiatives and objectives.

About Sikich

Sikich offers the public and private sectors a diverse platform of professional services across consulting, technology and compliance. Highly specialized and hands-on teams deliver integrated solutions rooted in deep industry experience. Our approach is strategically and thoughtfully designed to help our clients, teams and communities accelerate success. 

Sikich has approximately 2,000 team members and operates across North America, EMEA and APAC. 

Sikich Total Rewards

Our team members enjoy expansive benefits ranging from competitive compensation and insurance options to wellness programs and a flexible time off policy, to name only a few. Sikich also takes pride in prioritizing team members’ health, total wellbeing and time spent with family, friends and in the pursuit of personal goals, hobbies, and endeavors.

Some examples of our many benefits:

• Sikich maintains a Flexible Time Off (FTO) Policy. We encourage every full-time employee, as your role permits, to utilize paid time off (personal time, mental/physical health care, vacation, sick leave, etc.). Waiting for time off to accrue is common at other companies. At Sikich, you do not have to wait for this benefit to kick in. FTO is activated on your first day with our organization.
• Sikich will also recognize paid holidays during the year and strives to permit employees to have time off the last week of the calendar year when client and project work permits. 
• Sikich offers a comprehensive wellness program to engage, challenge and empower team members to take responsibility for their wellbeing. Activities can be tracked through our wellness provider to obtain gift cards and other rewards.

We also offer:

• Flexible work arrangements
• Health, dental, vision, life, and accident/death/disability insurance options
• HSA employer contribution
• Nine (9) paid holidays annually.
• A robust paid Parental Bonding Leave program covering birth, adoption, and foster children.
• 401(k) with employer contributions
• CPA bonus with four (4) paid exam days & four (4) paid study days.
• Tuition reimbursement
• Generous employee referral bonus program
• Client referral bonus program
• Pet insurance
• FORCE – Sikich community volunteer program enabling each team member to use up to four hours of paid time annually to volunteer and make a difference in their local communities.

Want to learn more? Visit our Careers website or Glassdoor profile.

Sikich is an Equal Opportunity Employer M/F/D/V

Sikich currently practices in an alternative practice structure in accordance with the AICPA Professional Code of Conduct and applicable law, regulations, and professional standards. Sikich CPA LLC is a licensed CPA firm that provides audit and attest services to its clients. Sikich LLC has a contractual arrangement with Sikich CPA LLC under which Sikich LLC provides Sikich CPA LLC with professional and support personnel and other services to support Sikich CPA LLC’s performance of its professional services, and Sikich CPA LLC shares certain client information with Sikich LLC with respect to the provision of such services.